Be My Eyes in the Sight of ASO
Posted on October 17th, 2025
Examine Be My Eyes, and discover how a strategic app metadata and creative ASO strategy can create opportunities to strengthen its visibility over time.
ASO Insights from SeatGeek’s App Listing
October 24th, 2025
by David Bell
CEO at Gummicube, Inc.
SeatGeek is one of the most recognizable names in the event ticketing mobile space, known for simplifying how users discover, buy, and sell tickets for live events. From concerts and sports games to Broadway performances and comedy shows, SeatGeek has positioned itself as an all-in-one platform that brings live entertainment directly to users' phones.
While its functionality in brand awareness is strong, even top-ranking apps must regularly refine their App Store Optimization (ASO) strategy to stay competitive over time. In this week's ASO spotlight, we take a closer look at SeatGeek’s App Store listing – from its app icon and metadata to its screenshots – and evaluate what works well and what could be improved. We will then compare SeatGeek’s listing to its closest competitor, Ticketmaster, to identify how strategic ASO adjustments can help SeatGeek enhance visibility and conversion rates within the app store.
APP ICON ANALYSIS
SeatGeek’s app icon is straightforward & effective. The design features the company name in large, readable white text placed over an orangey-red background. In most cases, including text and an app icon is not ideal because it can create a cluttered or unreadable appearance when scaled down, and search results. However, SeatGeek’s execution works well.
The text is bold enough to remain legible even at smaller sizes, and the background color ensures a strong contrast to the text color. The minimalist approach helps maintain brand recognition without overwhelming the user's eye. Since the app icon is one of the first visual touchpoints a potential user sees, SeatGeek benefits from having a clear and easily recognizable symbol that immediately connects with its established brand identity.
At this stage, there is no urgent need for redesign. However, A/B Testing alternate versions that explore subtle background gradients or icons related to tickets or events could help determine whether a visual refresh might improve conversion rates.
APP TITLE AND SUBTITLE EVALUATION
Seatgeeks app title, “SeatGeek - Buy Event Ticket,” is concise, descriptive, and keyword-driven. It clearly communicates with users and meets their expectations from the app, and it effectively incorporates high-volume terms. This straightforward approach makes sense for a brand already well known in the entertainment industry.
The app’s subtitle, “Sports, Concerts, & Broadway,” complements the title by highlighting the various types of events for which users can purchase tickets. It captures three categories of live entertainment, appealing to Broad user segments.
However, SeatGeek’s app metadata could benefit from seasonal optimization. The App Store allows for title and subtitle updates that align with popular search trends throughout the year. For example:
- During football or basketball season, the app could replace “Sports” with a more specific keyword, such as “Football” or “NBA Tickets”.
- In the summer, when concert season peaks, emphasizing “Concerts” or “Music Festivals” could attract additional search results.
- Around the holidays, incorporating “Holiday shows” could enhance discoverability.
Since both the title and subtitle are limited to 30 characters each, every word carries weight. Seasonal keyword updates can help SeatGeek remain relevant and appear in trending searches, setting the app up to be competitive long-term within its category.
APP STORE PERFORMANCE
Currently, SeatGeek ranks #23 in the entertainment category on the App Store. That placement signals a strong presence among entertainment apps, but it also indicates an opportunity for optimization. Apps with strong brand recognition often reach a point where visibility stabilizes, and installs can become dependent on regular optimization and testing.
Even for well-known apps, consistent metadata updates and creative refreshes can be crucial for retaining growth momentum. The app stores algorithm rewards relevance and engagement, both of which are strengthened by keyword updates, refreshed screenshots, and regular A/B testing. For SeatGeek, remaining proactive rather than reactive will help encourage visibility across seasonal and event-based searches.
APP CREATIVE REVIEW
SeatGeek currently uses four screenshots and its App Store listing, which is less than half of the 10 available slots. While the existing screenshots are visually appealing, they are underutilizing valuable real estate that could be driving additional conversion rates.
Here is what SeatGeek is doing well:
- The screenshots alternate iPhone mockups from top to bottom, which adds visual variety and keeps the design dynamic from one screenshot to the next. The use of bold red text on a black background effectively highlights the key message.
- The overall color palette is consistent with SeatGeek’s brand identity, creating a cohesive visual flow.
However, there are several opportunities for improvement:
- Expand the screenshot set: Utilizing all 10 available slots would allow the app to highlight more of its features, such as interactive seat maps, ticket transfers, price comparison tools, and event discovery options.
- Refine text hierarchy: The third line of text in each screenshot appears in a small, light gray font that becomes difficult to read when viewed from search results. Increasing contrast and size would improve legibility.
- Introduce an app store video: Adding a short video could significantly enhance engagement. A well-produced clip featuring relevant footage from concerts, sports games, and theatrical moments can quickly convey the excitement of life experiences and encourage viewers to download.
For entertainment apps in the entertainment space, creative assets are key and conveying emotional appeal. Users searching for event tickets are often driven by anticipation and enthusiasm, and a video element can tap into those emotions before a user even clicks “Get”.
COMPETITOR ANALYSIS: TICKETMASTER
To better understand SeatGeek's ASO performance, it is helpful to examine one of its largest competitors, Ticketmaster. Currently ranked #2 in the entertainment category, Ticketmaster demonstrates how cohesive visuals and keyword strategy can reinforce brand authority.
Ticketmaster’s title, “Ticketmaster – Buy, Sell, Ticketmaster,” closely mirrors SeatGeek's format, adding the key differentiator “sell tickets.” This not only highlights a unique feature but also captures additional search queries related to ticket resale. Its subtitle, “Concerts, Sports, Theater,” is nearly identical to SeatGeek’s, positioning itself to remain relevant across major event types.
Ticketmaster's app icon is minimalistic and consistent with its branding. The lowercase “t” and white against a blue background allow for recognition and simplicity, making it clean and easy to identify among search results.
Ticketmaster’s screenshots stand out for their messaging hierarchy and brand cohesion. The first three screenshots communicate core value propositions such as:
- “Your phone is your ticket”
- “Discover new events”
- “Never miss your favorite”
Each screenshot features bold, white text against a black background, with key phrases underlined by a thick blue line that visually connects with the app icon. The iPhone mockups are outlined in blue, making them stand out against the dark background. This consistent use of color creates a cohesive experience from icon to screenshot, reinforcing brand Trust.
Ticketmaster also does not use all 10 screenshots; it utilizes six. This gives a broader preview of in-app features. The clarity of their messaging and the emphasis on usability immediately communicate function and value.
By comparison, SeatGeek's visuals could benefit from the same direct communication. Highlighting features such as interactive seat maps, deal ratings, or price alerts could bring the value proposition to life more effectively.
FINAL THOUGHTS
Overall, SeatGeeks' app store listing demonstrates many strong ASO fundamentals. The brand's icon and metadata clearly communicate its purpose, and its creative direction aligns with its recognizable color palette. However, opportunities remain to improve visibility and conversion rates through a few targeted ASO adjustments:
- Expand screenshot utilization: Disallows the developer from showcasing all 10 available slots, highlighting more features and value propositions.
- Add an App Store Video to create an immediate emotional connection and differentiate from competitors.
- Conduct seasonal metadata updates that reflect trending events and search terms throughout the year.
- Leveraging A/B Testing to identify which visual and textual changes drive the highest conversion rate.
Even for top-performing entertainment apps, regular optimization is essential to maintaining momentum. The App Store landscape is highly competitive, and even small changes to creative assets or keywords can have a measurable impact on discoverability and installs.
LET’S CHAT!
At Gummicube, we understand that maintaining an optimized App Store presence requires both strategy and expertise. Our ASO Services help brands like SeatGeek identify growth opportunities, enhance visibility, and create opportunities to connect more effectively with their audiences.
Whether your app is already performing well or you are striving to elevate your app listing in a competitive category, our team can help you uncover insights that lead to measurable results.
Let's discuss how our ASO Solutions can increase opportunities for your app to be discovered.
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