Gummicube - An airship company
MENU

Spilling the ASO Tea on Tea Dating

August 7th, 2025

Spilling the ASO Tea on Tea Dating
Anh Nguyen

by Anh Nguyen

COO & Co-Founder at Gummicube, Inc

Tea Dating offers a fresh take on the dating app experience, aiming to prioritize safety and community insights over quick matches. With its niche focus and clear appeal to women navigating the modern dating landscape, the app stands out conceptually. But even the most unique concepts still need a well-optimized app store presence to gain traction and drive downloads.

App Store Optimization (ASO) is how that traction begins. Strong metadata and compelling creatives help position apps for better visibility and appeal. In this blog, we’ll review where Tea Dating stands now, how it could strengthen its ASO strategy, and what we can learn from a key competitor in the space.

THE TEA ON APP METADATA

Metadata is your first and best chance to signal value and relevance to both users and the app store algorithm. If your app is not using the most relevant or high-volume keywords, you may be missing out on key opportunities to appear in search results.

Tea Dating’s current app title is Tea Dating Advice. The “Dating” keyword clearly places the app within its category. However, “Advice” may not be the most accurate representation of the app’s functionality. Tea Dating is not a general advice platform. Instead, it functions more like an anonymous, crowdsourced forum for women to share insights and experiences about the men they are dating or have dated.

While “Advice” may have been chosen to imply helpful guidance, it risks underselling the app’s actual use case. Clarifying this in the screenshots or through more precise language in the metadata could help shape expectations and attract users searching for similar, community-based experiences.

The subtitle, Helping Women Date Safe, is strong. It clearly defines the audience and communicates a key value: safety. The phrase “date safe” also aligns with high-intent keywords used by users looking for secure, trustworthy dating options. The pairing of this subtitle with the app’s current title provides a more complete picture of what the app is trying to offer.

Still, there may be room for iteration. An alternative subtitle like Are We Dating The Same Guy? taps into the viral appeal of the app and may resonate even more with its target audience. This phrase reflects how the app actually works. Users sharing information that could alert others to concerning patterns or repeated behavior from individuals in their area. At 26 characters, it fits within the App Store’s subtitle limit and leaves room for strategic testing.

Both subtitles serve a purpose. One leans into safety and trust, while the other leans into relatability and curiosity. Testing both could reveal which approach resonates more strongly with users and delivers better performance in terms of impressions and conversion rates.

From an ASO standpoint, every word in your metadata should serve to inform, convert, or attract. Tools that surface real-time keyword volume, trends, and user intent can help identify which language might provide better visibility. Using that data to iterate on title and subtitle combinations is one way to position the app for more discoverability and growth.

Tea Dating iOS Screenshots

DIVING INTO TEA DATING’S APP CREATIVES

Screenshots are a major deciding factor in whether a user downloads your app or keeps scrolling. Even if your metadata helps you show up in search, your creatives need to seal the deal.

Currently, Tea Dating uses five screenshots on their product page. Apple allows for up to ten. This is an important area to optimize. Even if the app has a focused feature set, the additional five slots can be used to showcase:

  • Key features in more detail
  • Realistic user flows or outcomes
  • High-volume keyword phrases layered into the design

Some high-volume keywords that ASO tools like Splitcube shows are:

  • Dating apps for adults
  • Online dating apps
  • Dating nearby
  • Best dating
  • Safe mobile apps

Strategically weaving these phrases into the screenshots, without disrupting the design or clarity, can help to improve relevance and potentially increase search rankings. Screenshots are not only for visuals. They are an extension of your ASO strategy and should be treated as such.

Tea Dating’s current visual style is bright and bold. The lime green background combined with oversized black text creates a memorable look. The brand colors are consistent across screenshots, which helps reinforce visual identity. This is a good foundation, but there are opportunities to build on it.

For example, Screenshot 4 includes the phrase “set alerts for your man.” While intriguing, it raises more questions than it answers. What does setting an alert mean in this context? How is it triggered? What happens after the alert is set? This is a moment where the app could break the concept into two separate screenshots. One screenshot to introduce the feature and one to show how it functions. Doing so could create a more compelling narrative and help users understand the app’s unique value.

There is also an opportunity to vary the screenshot backgrounds or include subtle transitions to guide the viewer through the experience. Even small touches, like changing background colors or alternating layouts, can improve scannability and increase retention during the scroll.

Adding real-life visuals or mockups of the app’s community in action could also be valuable. If users see themselves represented in the app’s experience, they are more likely to feel the app was made for them. This emotional alignment can strengthen the impact of the creative strategy.

Eharmony iOS Screenshots

APP STORE COMPETITOR ANALYSIS

To put Tea Dating’s listing in context, it helps to look at how other successful apps in the dating category approach ASO. Eharmony is a good point of comparison.

Despite its established reputation, eharmony still uses ASO best practices to remain competitive in search results and user acquisition. Their app title, Eharmony: Dating & Real Love, includes two high-performing phrases like “dating” and “real love.” This title sets clear expectations while still being discoverable in a range of relevant searches.

The subtitle, Match. Date. Find Real Love, is structured as a series of benefits. It is simple, scannable, and reinforces the app’s purpose. Even for a brand with years of recognition, these subtle cues are still necessary to communicate value quickly in the App Store environment.

Eharmony also uses seven out of ten available screenshots, and they make smart use of color, layout, and copy. The screenshots alternate between white and forest green, giving the page visual variety while maintaining brand consistency.

Here’s how their creative approach stands out:

  • Screenshot 1 features real-life imagery with a clear text overlay: “eharmony.” This sets the tone.
  • Screenshot 2 displays the phrase “get who gets you” on a simple, dark green background.
  • Screenshots 3 through 6 use iPhone mockups to spotlight features like personality-based matching, self-discovery, and compatibility insights.
  • Screenshot 7 returns to real-life imagery with a repeated phrase from Screenshot 2, reinforcing their core message.

The app creatives do not try to communicate everything at once. Instead, each one focuses on a single feature or emotional benefit. The use of large, bold text ensures the message is readable even when users are quickly swiping or skimming the page.

Tea Dating can take inspiration from this approach. While the apps are different in audience and function, the principles of effective ASO are consistent. Every part of your listing should work together to create clarity, build trust, and show value. Visual consistency, focused copy, and clear demonstrations of features all contribute to a more successful App Store presence.

FINAL THOUGHTS

Tea Dating has carved out a niche with strong potential. Its focus on helping women navigate dating more safely through anonymous community feedback sets it apart from many other apps in the space. But for that potential to translate into growth, its app store presence needs to evolve alongside it.

Using the full range of available metadata and creative tools within the App Store can help improve visibility and give the app more opportunities to be found by high-intent users. Small changes can add up to a stronger app store listing presence. Rethinking the app’s title, A/B testing subtitle options, and expanding in the number of screenshots could set the app up for more opportunities to be trusted by new users or discovered.

The comparison to eharmony shows how even well-known apps continue to invest in metadata clarity and visual storytelling. For a growing app like Tea Dating, these elements are even more important to get right early on.

LET’S CHAT

Need help refining your app store presence? Gummicube’s ASO services can help to position your app for better discoverability. Let’s connect today.

Similar Articles

Eventbrite's ASO Strategy

Eventbrite's ASO Strategy

Posted on September 26th, 2025

Explore Eventbrite's App Store listing, and see where they can improve. Learn how strategic ASO best practices can boost app visibility and engagement.