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Be My Eyes in the Sight of ASO

October 17th, 2025

Be My Eyes in the Sight of ASO
Anh Nguyen

by Anh Nguyen

COO & Co-Founder at Gummicube, Inc

Even the most impactful apps can struggle to fully communicate their value without a strong App Store Optimization (ASO) strategy. Be My Eyes is an example of this balance between meaningful innovation and the need for optimization in order to create opportunities for app visibility and growth. 

Be My Eyes is an app that connects people who are blind or have low vision with sighted volunteers through live video calls. The concept is powerful, and volunteers help users identify objects, read text, and navigate environments in real time. While the app’s goal is fostering connection and accessibility for those in need, its ASO strategy is in need of attention. There are clear opportunities for refinement across its app title, subtitle, and creative assets that could help the app reach and support even more users.

In this week's App Store Spotlight, we break down key areas for improvement and discuss how the app can strengthen its visibility, conversion rates, and audience reach through ASO updates.

EVALUATING THE APP TITLE FOR CLARITY

The app title “Be My Eyes”  carries emotional resonance and aligns perfectly with the app's mission of offering “eyes” to those who need visual assistance. However, while the title makes sense once a user knows what the app does, it doesn't clearly communicate its purpose to new users encountering it for the first time in search results.

App titles play a pivotal role in app visibility. They're not only one of the first impressions for users but also an essential component of an app's metadata. The title should be relevant, concise, and descriptive enough to inform users about the app's function at a glance.

In this case, Be My Eyes lacks app keywords that reflect its core functionality– terms like “vision assistance,” “visual support,” “accessibility,” “volunteer connection,” or “vision tool”–  to help increase clarity for new users. Pairing the brand name with a functional keyword phrase could improve visibility without sacrificing identity. 

For example:

  • Be My Eyes: Vision assistance (30/30 characters)
  • Be My Eyes: Vision Guidance (27/30 characters)

Each version retains the brand equity while adding keyword-rich, functional language that gives insight into the app's core functionality.

BE MY EYES APP SUBTITLE OVERVIEW

The current app subtitle is “See The World Together.”  While the subtitle is uplifting, from an ASO standpoint, it misses an opportunity to reinforce the app's practical benefits. Subtitles are designed to complement titles by highlighting the app's primary purpose or key feature. They are also very significant in terms of search relevance.

The subtitle, “See The World Together,” could be interpreted in several ways. It might sound like a travel app, a social platform, or a virtual experience app. Without context, users may not immediately connect the current phrasing to its accessibility or visual support it provides.

More functional subtitles could improve user understanding and engagement. options like:

  • “Visual assistance for everyday” (30/30 characters)
  • “Sighted volunteers & support” (28/30 characters)

These suggestions incorporate high-volume keywords while clearly describing what users can expect from the app. Updating the subtitle could significantly improve both conversion rates and visibility over time.

Be My Eyes iOS Screenshots

ANALYSIS OF BE MY EYES APP CREATIVES

Be My Eyes currently uses 4 screenshots out of the 10 available in the App Store. This underutilization represents a missed opportunity to demonstrate more app features, user scenarios, and visual storytelling. Each additional screenshot slot can serve as an opportunity to communicate value propositions and emotional impact, focusing on apps we trust, and functionality is crucial. 

The design of the existing app screenshots offers some positives:

  • The dark blue background provides a strong contrast against white text, maintaining visual accessibility and brand consistency.
  • Each screenshot includes iPhone lockups, helping users visualize the app interface.

However, several areas of their app creatives could be refined:

  • The iPhone mockups are oversized, cutting off bottom portions of the phone display and making the overall composition feel cramped. Downsizing the mockups would create breathing room for enlarging font sizes and improve focus on the key app features discussed. 
  • The font size in each screenshot is small and difficult to read, especially on mobile devices. Larger, bolder typography would improve visibility and accessibility.
  • The messaging in the first screenshot could be simplified. Long phrases can lose impact and readability, especially in a search result preview. Font size, benefit-driven text can help communicate value more effectively and efficiently.

By optimizing layouts, increasing font size, and expanding to a full set of 10 screenshots, Be My Eyes could showcase a wider range of use cases. This could create a more engaging, trust-building visual experience for new users.

Envision AI iOS Screenshots

APP COMPETITOR ANALYSIS. WHAT BE MY EYES CAN LEARN FROM ENVISION AI

For Be My Eyes to better understand opportunities for improvement in their app listing, we can look at another app in the same space: Envision AI. This app focuses on helping blind and low-vision users read text, identify objects, and navigate the world using your phone's camera and artificial intelligence. The title doesn't explicitly state its function, similar to Be My Eyes, but the subtitle – “Read text, docs, & find objects” – showcases the app's primary use case. The descriptive approach provides instant clarity for new users and uses relevant keywords that directly reflect its features. 

Like Be My Eyes, Envision AI also uses four screenshots in their app listing. However, the design execution is notably more refined by:

  • The app screenshot features a distinct background color, creating visual variety and enabling potential new users to quickly distinguish between different app functions.
  • The app text overlays are dark, large, bold, and easy to read against the background.
  • The iPhone lockups fit well within each screenshot, avoiding cut-offs or overcrowding.
  • Their app screenshot includes zoomed-in callouts that direct attention to specific features within the app interface.
  • They use subtle decorative borders on each side of the iPhone mock-up within the screenshot, adding polish and professionalism to the design.

While both apps could benefit from expanding to more screenshots, Vision AI demonstrates strong communication through visuals. Be My Eyes could take inspiration from these layouts and readability choices to create a more visually engaging set of creatives.

ASO TOOLS AND BEST PRACTICES

Even the most purposeful apps need ongoing ASO to maintain visibility in a constantly shifting marketplace. Two foundational elements of ASO – A/B testing and keyword research – can help Be My Eyes refine its listing and measurable ways.

  1. A/B testing with tools like Splitcube

A/B testing is one of the most effective ways to refine metadata and creative assets. Platforms like Splitcube allow developers to test variations of titles, subtitles, icons, and screenshots before pushing changes live. This helps reveal what resonates most with an app’s target audience, offering data-driven insights that reduce guess work.

Be My Eyes’ A/B testing could include:

  • App title variations that pair emotional appeal with descriptive keywords.
  • App subtitle variations that emphasize functionality over sentimentality.
  • App screenshot redesigns and expansion that balance accessibility with visual impact within more screenshots.

2. App Keyword research

According to industry data, 70% of app downloads are attributed to search, underscoring the importance of thorough keyword research. By analyzing high-volume, relevant keywords within the accessibility and visual assistance categories, Be My Eyes can identify and untapped opportunities for boosting their app visibility.

Incorporating strategic keywords into the app's title, subtitle, and screenshot messaging helps attract both existing users searching for accessibility apps and new users searching for specific features. 

Keyword trends change over time, so monitoring and updating metadata through regular optimization is key. With insights from ASO tools and consistent iteration, Be My Eyes can continue to expand its reach while maintaining the integrity of its mission.

FINAL THOUGHTS

Be My Eyes is an innovative accessibility app on the market. Its purpose-driven mission and community have already made an impact, but there's room for improvement in how that story is told within the App Store listing.

By refining its app title and subtitle to be more descriptive, expanding and enhancing its screenshots for better readability, and leveraging A/B testing and keyword tools to guide updates, Be My Eyes could strengthen both visibility and user acquisition.

Incorporating ASO best practices doesn't just help apps get discovered; it ensures that apps with a designated function and purpose reach the audiences who need them the most.

LET’S CHAT!

At Gummicube, we help developers like Be My Eyes uncover new opportunities through data-driven App Store Optimization. Whether you are refining your app’s creative assets or rethinking your metadata strategy, our expert ASO services can guide you through every step, providing the tools and insights to help you reach your full potential.

Reach out today, and let's chat about how regular ASO updates could help your app make a greater impact.

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