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Eventbrite's ASO Strategy

September 26th, 2025

Eventbrite's ASO Strategy
David Quinn

by David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

This week's App Store Spotlight takes a closer look at Eventbrite, at #21 in Entertainment in September 2025. It is a well-known platform for discovering, organizing, and attending events. Eventbrite has built strong brand recognition over the years, but in the highly competitive app marketplace, brand recognition alone does not guarantee visibility in the app store or Google Play store. App Store Optimization (ASO)  is a critical tool for improving app visibility, engaging potential users, and creating opportunities for higher conversion rates.

In this blog, we will examine Eventbrite's app listing, focusing on its title, subtitle, and creative assets. We will also compare Eventbrite to a competitor app in the social networking category to highlight actionable strategies that could improve Eventbrite’s competitive positioning.

APP TITLE AND KEYWORD USAGE

Eventbrite’s current app title is simply its brand name: “Eventbrite.” While this is a recognizable brand, it only uses 10 of the 30 characters allowed in the title field, leaving 20 characters of valuable space unused. In ASO, titles are an important field for keyword inclusion. High-volume, relevant keywords placed in the title and subtitle can help an app appear more frequently in search results.

By relying solely on brand recognition, Eventbrite misses the opportunity to expand its search footprint. For example, adding descriptive keywords such as “events,” “concerts,” “comedy,”  “tickets,” or social-related terms could position itself to align with queries users are actively entering in the App Store. 

Using a hybrid title format, combining the brand name with a high-volume keyword descriptor could position it to be discovered more within search results. Implementing a hybrid title strategy like this could capture broader search traffic while maintaining brand identity.

EVENTBITE’S APP SUBTITLE ANALYSIS

Eventbrite’s subtitle is “Local Events & Things To Do.” This is a strong subtitle for several reasons. First, it communicates the app’s core functionality in simple, user-friendly terms. Second, it uses relevant keywords that align with common user search behavior. Phrases like “local events” and “things to do” are high-volume terms that could directly drive app visibility. 

The Subtitle also uses more character space than the title, effectively balancing Clarity and keyword value. However, there may still be room to test alternative phrasing. For example, terms like “concerts,” “experiences,” or “activities” could resonate with different audiences or align with seasonal user behavior. Regular A/B testing with ASO tools to revise subtitles is an important strategy to maximize ASO performance over time.

EventBrite's iOS Screenshots

APP CREATIVE ANALYSIS FOR EVENTBRITE

One of the most underutilized areas of Eventbrite's app listing is its creative elements. Visual assets, particularly screenshots, play a central role in converting search Impressions into downloads. In the App Store, apps are allowed to display up to 10 screenshots, but Eventbrite currently only uses four. 

The screenshots themselves are functional, but lack strong visual engagement. Each features a simple gradient highlight on the main text, a beige and white background, paired with beige iPhone mock-ups.  The lack of contrast between the background and the iPhone mock-up makes them difficult to see at a glance.  The primary line of text is bold, black, and supported by an orange-to-yellow gradient highlight, which does stand out. Unfortunately, the secondary text lines are extremely small, making them nearly impossible to read when viewed in a similar search result preview. 

The current design Choice limits the impact of Eventbrite’s listing. If you just cannot clearly see what the app offers, they may scroll past it in favor of a competitor with stronger visual communication. Screenshots should serve as a mini billboard for an app, delivering concise, readable messaging that highlights core features and benefits.

Meetup's iOS Screenshots

COMPETITOR ANALYSIS: MEETUP

While Eventbrite operates in the entertainment category, a close functional competitor is Meetup: Social Events & Groups, which is in the social networking category. Meetup’s app listing demonstrates several ASO best practices that Eventbrite could adopt.

Meetup’s App Title and Subtitle

Meetup’s app title is “Meetup: Social Events & Groups.” This approach blends brand recognition with keyword relevance. It uses the full character limit, ensuring that the title itself supports the app’s search result visibility. The subtitle, “Meet New People & Make Friends,” is also a strong example of keyword-driven messaging. It clearly conveys the app's purpose while integrating high-volume search terms.

Meetup’s App Creative Assets

Meetup excels in its use of creatives. The app makes full use of all 10 screenshot slots, and each image is carefully designed to tell a visual story. The first screenshot opens with the phrase, “Find events you’ll enjoy,”  paired with a bold, circular design Motif that carries throughout the set. The consistent design Choice builds Unity across all screenshots and creates a polished, professional appearance.

The screenshots also incorporate layered iPhone mock-ups, including one sequence where a mock-up begins in screenshot 2 and continues in screenshot 3. This design choice encourages users to swipe through the images, keeping them engaged.

Screenshots 4 through 9 continue to showcase key features, with alternating layouts to maintain visual interest. The final screenshot highlights Meetup’s  scale, stating “ Join over 60 million members today.” This statement provides powerful social proof, which can be an important driver of trust and potentially boost app conversion rates.

Overall, Meetup’s app creatives are cohesive, visually striking, and strategically designed to showcase app functionality and messaging and communicate their scale.

FINAL THOUGHTS

Eventbrite is a strong brand with global recognition, but its current APP listing does not fully leverage ASO best practices. By limiting its title to only the brand name, underutilizing screenshots, and relying on small text within its visuals, Eventbrite leaves discoverability and conversion rates opportunities on the table.

Competitors like Meetup demonstrate how thoughtful keyword inclusion and strategic Creative Design can transform an app listing into a powerful acquisition tool. By expanding the title, AB testing subtle variations, and rethinking screenshot design, Eventbrite could improve both visibility and user engagement.

LET’S CHAT!

App Store optimization goes beyond a one-time project. It requires ongoing A/B testing, iterations, and refinements. ASO tools for keyword research and A/B Testing are essential for keeping your app competitive and aligned with user behavior.

If you are looking to refine your app listing, strengthen your keyword strategy, or design creatives that convert, Gummicube's ASO services are here to help. Let's chat about how our growth strategies can position your app to reach your long-term goals.

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