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Why We Don't Forecast App Store Rank or Install Volume

Why We Don't Forecast App Store Rank or Install Volume

Posted on August 18th, 2015

A common request from our mobile marketing, agency and app publishing clients is for a forecasted app store rank and/or expected install volume increase (or decrease) metric. This desire for data is understandable and frequent enough that I felt a short post here could add some insight into how we view providing these types of metrics. We have opted against forecasting the increase of rank or install volume inside our software. There were several reasons for this decision, but the most important one was that this kind of representation is almost always disingenuous.

Google Play App Name - crafting a great App Title

Google Play App Name - crafting a great App Title

Posted on July 29th, 2015

The name of an app in a Google Play app listing is called the app title, and plays a big role in how Google indexes an app for appearing in search results. Other components of a Google Play app store listing that impact how an app ranks and for which app store searches include the short description and the full description.

App Icon Design for Google Play

App Icon Design for Google Play

Posted on July 29th, 2015

Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app icon design in this case means "simple". Because of the impact of the App Icon design on app conversion, we we recommend asking potential users, via a

Google Play Screenshot Sizes, Examples & Best Practices

Google Play Screenshot Sizes, Examples & Best Practices

Posted on July 29th, 2015

UPDATE: Google Play Screenshot best practices have changed over the years. Read our updated post in the Google Play Screenshot best practices for 2020. Those following along with our other posts on Google Play app store optimization will know that many elements of an app listing, the metadata like the Google Play app name and descriptions, are directed by which features are most sought after and differentiate an app. Creating an app listing that targets specific searches from a specific audience even impacts creative elements including app icon design and Google Play screenshots.

Google Play Short Description

Google Play Short Description

Posted on July 29th, 2015

Update: See how Google Play Short Description best practices have changed since this article was written. Using the pyramid analogy from our post on naming an app, the short description has limited space and as such, carries more weight in the indexing of an app on Google Play when compared to the bigger "full description" field. Those familiar with SEO might equate the short description to a combination of the indexation benefits of using headers (H1, H2 etc..) and the conversion benefits of the meta-description field. Number 2 below shows where the short description is displayed in the Google Play app listing from a mobile device. 

App Screenshots for Apple

App Screenshots for Apple

Posted on July 22nd, 2015

Simply, app store screenshots are a tool for conversion and an important part of Apple app store ASO. Found on an app's store listing page, app screenshots should reinforce the features mentioned in the app name and description, and address the expectations of potential users arriving from

App Icon Design for iOS

App Icon Design for iOS

Posted on July 22nd, 2015

When a user is scrolling through a list of mobile apps, one of the first elements of an app listing users see is the app's icon. To optimize an app for Apple, an app icon that converts is key. App icon design comes down to aligning what the app does with what prospective users would expect to see in an app icon. Said another way, the icon should help communicate or reinforce what the app does, per the expectation of a viewer. In the app store sections or tabs "Featured Apps", on any of the free, paid and grossing lists and when exploring categories - users see only the app icon and a shortened app title. If an app icon doesn't draw a user's interest immediately (under 3 seconds) - they

Apple App Store ASO

Apple App Store ASO

Posted on July 22nd, 2015

Apple App Store ASO, or app store optimization, is the process of optimizing a mobile app's App Store listing for maximum discovery and conversion from a targeted and relevant audience.

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