APP STORE OPTIMIZATION BLOG
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Apple IDFA Privacy Changes: What Marketers Need to Know
Posted on June 27th, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
App Store Optimization for First-Time Founders
Posted on February 22nd, 2020
App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.
What is ASO? Get Started Optimizing Your App
Posted on December 4th, 2019
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?
App Advertising - How it Can Help App Launch
Posted on January 10th, 2019
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?
2018 Retrospective: How the App Market Changed This Year
Posted on December 15th, 2018
2018 was quite the year for the mobile app market. Between innovations in app technology, changes to the app stores, new devices and more, it’s a world very different from what we saw at the beginning of the year. As such, with 2018 drawing to a close, it’s time to look back and see what changes the year brought.
App Marketing Tips for the Holidays
Posted on November 3rd, 2018
It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.
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5 Benefits of Creating Playable Ads
Posted on September 8th, 2018
App developers and marketers were overjoyed when Google announced they could use another form of advertisements: playable ads. Since this format is so relatively new, there are questions and concerns regarding its benefits. Some may have perceived the announcement as another tactic to attract users, while others are worried about hindering the audience’s impression. Before diving into why playable ads are beneficial, developers should understand what they are.
Apple Search Ads Expands its Territories
Posted on July 7th, 2018
Apple Search Ads has proven itself indispensable to app developers, helping them find greater visibility and relevancy for their ads. It’s a success for both Apple and developers, with conversion rates holding at around 50 percent and a cost per acquisition that’s below $1.50. Additionally, the tech company recently added creative sets to help developers target more niche audiences and keywords. With Apple adding new features to the Search Ads platform, it’s a wonder why it’s limited to only a handful of storefronts. Recently, Apple announced that the Search Ads advertising service will be expanded to encompass more countries, further extending its reach to worldwide app markets.
Marketing your Mobile Apps
Posted on April 4th, 2018
Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either.
Tips for Marketing Your AR and VR App
Posted on March 8th, 2018
The number of Virtual Reality and Augmented Reality apps available on Google Play and the Apple App Store is growing fast, and saw an increase of over 200% in 2016 alone. Still, when compared to other app categories, AR and VR are still in their infancy. With GDC 2018 closing in on us in less than two weeks, developers are scrambling to make last minute optimizations to their apps, and also come up with unique ways to stand out both on the show floor and in the app stores. Traditional mobile app marketing may not be enough, however, so developers are looking to new and innovative ways to market their AR or VR apps. Here are four ways to help market a Virtual Reality or Augmented Reality app, both online and in person.
Mobile Trends 2017 - What will Hit in Q1?
Posted on January 14th, 2017
The New Year is here, and with it comes a whole new batch of trends to stay on top of. With regards to mobile trends 2017 has the potential to be a unique year. Last fall Apple shook up the world of mobile in a major way by shortening their Title field and introducing Search Ads. This quarter, expect app developers to refine their technique when it comes to mastering the new App Store ecosystem. Look out for these trends in Q1 2017: Search Ads Get Refined As the year moves on, more and more app developers will begin to discover what performs best for Search Ads. Look for major developers to hit Search Ads even harder in an attempt to expand their search footprint into any relevant keywords. Similarly, as more developers begin to target wider swaths of Search Ads, they will also refine how to best convert users from Search Ads. As the New Year begins, make it a priority to learn the best practices for landing and converting from Search Ads.
How Search Ads and ASO Go Hand-in-Hand
Posted on December 14th, 2016
Apple launched their Search Ads initiative just over two months ago, taking the world of App Store developers by storm. Many developers feared that these new ads, placed prominently at the top of search results, would nullify or somehow contradict the ASO work they had already done. In fact, the opposite is true – ASO and Search Ads go hand-in-hand. To understand how best to incorporate Search Ads into your existing ASO strategy, you must first look at how the ads work and what Apple wants to achieve with them.