APP STORE OPTIMIZATION BLOG
Gummicube Blog
Want more ASO Tips?
App Launch Checklist: What to do to Prepare Your App
Posted on July 11th, 2020
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.
3 Key App Metrics You Should Know for iOS ASO
Posted on May 16th, 2020
Are you tracking the right App Metrics?
App Store Promotional Text ASO Best Practices
Posted on May 2nd, 2020
App Store Promotional Text, which was introduced in 2017 with the release of iOS 11, is a unique feature of the iOS App Store. While it is displayed to users as part of the description, it is a separate section from the description on App Store Connect. It’s not indexed for keywords, but still plays an important role in App Store Optimization. Let’s take a look at the App Store Promotional Text and see how it can best be used for App Store Optimization.
Spring Seasonality for App Store Optimization
Posted on April 10th, 2020
App Store Optimization requires updating to keep an app relevant, including seasonal updates. With spring starting soon, it’s important for app developers to see if there are any seasonal changes or events that they should update their apps and ASO to account for. Here are several ways that apps can update for springtime events to help them remain relevant as the seasons turn.
App Store Optimization for Telecommuting Apps
Posted on March 14th, 2020
There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look into telecommuting options that enable them to work from home or on the go, apps offering such capabilities should examine their App Store Optimization to ensure they’re reaching and converting the optimal number of users. Here are some ASO tips for telecommuting apps.
App Store Optimization for First-Time Founders
Posted on February 22nd, 2020
App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
GET STARTED
Google Play ASO: What You Need to Know
Posted on February 1st, 2020
Google Play ASO requires different techniques and strategies than ASO for the Apple App Store. As the stores use different algorithms and have different rules, the same optimizations cannot work on both. App developers ready to launch their Android apps should know how to optimize them for the Google Play Store.
App Store Optimization for Translation Apps
Posted on January 16th, 2020
There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimization can be a deciding factor in their success. Here are some factors translation app developers should consider for their App Store Optimization strategies.
2019 App Store Optimization: Year in Review
Posted on December 20th, 2019
With 2019 nearing its end, it’s time to take a look back and see how App Store Optimization has changed over the past year. The year was filled with changes that impacted all parts of the app ecosystem, from new devices and operating systems to new store guidelines and developer tools. Let’s take a trip through the year and see some of the biggest changes to come out of 2019.
What Makes a Good App: Apple and Google’s Best of 2019 & ASO
Posted on December 13th, 2019
With 2019 coming to an end, Apple and Google have announced their picks for the top apps of the year. Apple’s “App of the Year” and Google’s “Best of 2019” winners are good examples of what makes a successful app. Of course, even the best apps can still benefit from App Store Optimization, so we can see how ASO impacts these apps and their success. Let’s take a look at some of the winners and see what they can tell us about what makes a good app.
App Store Optimization for Sports Apps
Posted on December 12th, 2019
Updating apps to align with shifting user interests can help an app succeed. This can be seen with sports apps, where the apps need to update based on what sport is in season. A sports app that still calls out hockey information during baseball season may not see the maximum potential conversions. App Store Optimization can help apps grow during any season, but this requires consistent updates to keep up with trends.
What is ASO? Get Started Optimizing Your App
Posted on December 4th, 2019
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?