APP STORE OPTIMIZATION BLOG
Gummicube Blog
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App Promotion Tips & Trends
Posted on May 31st, 2024
Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion
Organic vs Paid Acquisition: Which Channels Perform Best
Posted on January 24th, 2019
App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.
Understanding the Lifetime Value of Users
Posted on May 19th, 2018
Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it.
What Marketing Services Should You Expect From an App Agency?
Posted on April 9th, 2016
With so many
5 Steps For App Launch Success
Posted on March 16th, 2016
You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.
Choosing App Store Keywords
Posted on February 16th, 2016
Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.
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4 Steps for Better App Store Rankings
Posted on February 12th, 2016
A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles targeting keywords. There is so much content being pushed on blogs and social media properties that to be discovered, read, shared, used - the content needs to be the best post for a given topic. For example, Gummicube saw that most app store optimization guides were either lacking, incomplete or inconsistent with what we were seeing in the app stores with our clients. We thought we could build the best ASO guide and did. This ASO Guide serves as a primary piece of “cornerstone content” for Gummicube and helps both introduce and educate clients and prospects. (For those wondering, this approach is called the SkyScraper technique among other names.) What does this have to do with apps? Well - the same is true in the app stores. There are millions of apps available for download, how does your app find its way to the top of an app store category or relevant search results (without buying installs)?
Trends in Mobile Marketing
Posted on February 6th, 2016
Mobile app usage and the enormous volume of apps continues to impact
How to Get Users to Download Your App
Posted on February 5th, 2016
Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items, loops, gamification elements and notifications. For established apps, acquiring users helps app store rankings which results in more downloads. From games to shopping apps and everything in between - we all want more users for our mobile apps. Here are five simple and cost-effective ways you can increase your app downloads:
8 ASO Tools to Help You Promote Your App
Posted on January 21st, 2016
Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions.
Facebook Mobile Advertising
Posted on January 19th, 2016
The more specific advertisers can get in
App Deep Linking Tools You Should Know
Posted on December 30th, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the relevant location once the app is installed.