In addition to increasing visibility and installs, Battery Acid Games and Gummicube collaborated throughout the process in order to ensure that each keyword was in step with Baller Legends’ intended messaging.
The targeted keywords were also incorporated into the app description, which assisted with indexation of the new keywords in the App Store. Authoring the description to highlight the app’s key features while using the targeted keywords was (was is) a natural way to build relevancy for numerous related terms in the Game category.
Using Gummicube’s proven App Store Optimization methodology and DATACUBE technology, Baller Legends was able to target its true audience in the App Store. In addition to resulting in better conversions and more downloads, Baller Legends has also consistently earned higher ratings. Since teaming with Gummicube, Baller Legends has received an average rating of 4.6 stars from users vs. an average 3.6 star rating prior to implementing an ASO strategy with Gummicube.