Research and Tracking Via DATACUBE
Gummicube began PlantSnap’s App Store Optimization by researching high volume, relevant terms for plant identification apps, how PlantSnap was positioned for them and how this compared to competitor apps.
Opportunities for organic growth were identified and a strategy was formed around search terms including:
- Phrases with “Identification”, “Recognition” and “Photos”
- Various Types of Plants
- Competitor Brands
After identifying PlantSnap’s current strengths and opportunities for growth, Gummicube updated the structure of PlantSnap’s title, subtitle and keyword fields for optimal indexation potential.