The Sephora app brings the in-store shopping experience to mobile devices with information about cosmetics, hair products and fragrances. Users can conveniently watch tutorials, virtually try on makeup with augmented reality features, and buy products from their phone.
Sephora came to Gummicube to refresh their ASO strategy and increase their presence in the app stores. After improving Sephora’s app visibility, Gummicube then turned to focus on conversion in order to capitalize on the new traffic.
Research Via DATACUBE
As part of Gummicube’s optimization efforts, the team used its DATACUBE ASO platform to identify which keyword themes were in line with Sephora’s popular features and products.
This research involved understanding app trends, competitor positioning, keyword ranking performance, seasonality, and overall messaging.