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Dave Bell

Dave Bell

CEO at Gummicube, Inc.

As a co-founder of Gummicube, Dave Bell is an entrepreneur who is internationally recognized as a pioneer in the fields of mobile entertainment and mobile marketing. Dave’s career spans more than two decades, and he is credited with launching the first generation of mobile multiplayer games, introducing direct-to-consumer mobile content distribution in partnership with major record labels, and co-inventing the marketing practice that later became widely known as ASO (App Store Optimization). Dave has been featured in and is a frequent contributor to Inc. Magazine, Newsweek, VentureBeat, Mobile Marketer, Mobile Retailer, Business of Apps, and numerous other publications.

Latest Articles

How Can I Reduce My App's Uninstall Rate?

How Can I Reduce My App's Uninstall Rate?

High uninstall rates can signal a disconnect between user expectations and the experience an app provides, making it important to evaluate both your store listing and your app’s performance.

The ASO Study Guide for Quizlet

The ASO Study Guide for Quizlet

Quizlet has established itself as a recognizable name in the education category, but brand recognition does not eliminate the need for a strong App Store Optimization (ASO) strategy.

Other Contributors

Anh Nguyen

COO & Co-Founder at Gummicube, Inc

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David Quinn

VP of Strategy & Partnerships at Gummicube, Inc.

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