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Fortnite returns to the U.S. iOS App Store after a legal win over Apple, reshaping app store rules and impacting ASO strategies. Here's what you need to know.
Google may be phasing out its Play Games app as core features shift to the Play Store. Here's what this means for ASO, and mobile game discovery.
Google Play now prioritizes user experience in ASO. Learn how new quality metrics impact your app's visibility, rankings, and overall success.
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.
Apple now requires all iOS apps to use Xcode 15 and iOS 17 SDK. Learn what this means for developers—and how it impacts your ASO strategy.
Google Play is enhancing security, fraud prevention, and policy support in 2025. Learn how these updates help developers build safer, more trusted apps.
Apple’s child safety updates will impact App Store visibility for certain age groups. Learn how these changes affect ASO and how to optimize for your audience.
Google Play Games expands with new titles and PC support. Discover what this means for ASO and how to stay ahead in the evolving mobile gaming landscape.
Discover the March 2025 update to Apple Business Manager, and learn how it enhances device tracking, compliance, and operational efficiency for businesses.
Skype is shutting down in May 2025. Learn how this shift impacts the app market and what ASO strategies can help communication apps capture new users.
Amazon is shutting down its Android Appstore. Learn how this impacts ASO, keyword strategy, and what how to stay competitive in the evolving app marketplace.
Apple TV is now on Android! Discover what this means for ASO, cross-platform growth, and how developers can optimize for new audiences.