Insights on the Updated Luna Gaming Streaming Service
October 31st, 2025
Amazon's Luna update reflects how major entertainment brands are responding to evolving user behavior. Developers can use this as inspiration for their ASO.
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Winners of the Google Play Indie Games Fund in Latin America
Posted on October 24th, 2025
Explore this year's ten winner of the Google Play Store Indie Fund, and learn how ASO and app innovation are intertwined. Read more!
A New Direction for Oura Ring? Here's the ASO Takeaway
Posted on October 17th, 2025
Oura Ring could be shifting its focus more towards women's wellness–showing how knowing your target audience well can guide stronger ASO strategies.
Sora's Debut: What it means for AI in ASO
Posted on October 10th, 2025
Sora reached the top of the App Store charts in it's first week of being live. Learn how ASO can keep apps competitive, even after instant launch success.
Paid Storage on Snapchat: New ASO Opportunities for Other Social Media Apps
Posted on October 3rd, 2025
Snapchat's new paid storage opens the door for other social apps to shine. Learn how ASO Strategies can capture new users and visibility in this industry shift.
Building Apps with Apple Intelligence
Posted on September 26th, 2025
This week's news blog explores Apple Intelligence and why ASO is key to showcasing newly implemented AI-powered features in your app listing.
Measuring Success for Video Streaming Apps in 2025
Posted on September 19th, 2025
Discover key benchmarks for video streaming apps in 2025 and how ASO can create new visibility opportunities that support your app's growth goals.
2025 Apple Event Recap
Posted on September 11th, 2025
Apple introduced improved durability and intelligence across AirPods, Apple Watch, and the iPhone lineup. Read to see how this can affect your ASO Strategy.
Apple Updated In-App Purchases & Subscriptions for Select Territories
Posted on September 5th, 2025
Apple updates in-app purchase and subscription pricing for select territories. Learn how these changes could impact developers and high-level ASO strategies.
New Apple Gear, New ASO Moves
Posted on August 22nd, 2025
Apple has returned its blood oxygen capability for certain Apple Watch Series. Read more to see the ASO implications that come with this update.
What Roblox’s Safety Update Means for Gaming App ASO
Posted on August 15th, 2025
Roblox launches new teen safety features including Trusted Connections, age verification, and privacy tools. Learn what this means for app strategy.
New Apple App Tags Explained
Posted on August 7th, 2025
Apple is rolling out App Tags in the App Store. Here's what we know so far, how it may impact ASO, and what developers can do to prepare for the full launch.
Music Apps Data - How ASO Best Practices Keep Your App Competitive
Posted on August 1st, 2025
The 2024 music app report reveals key performance trends. Here’s how ASO best practices can help your app compete and grow in a competitive space.