App Analytics: Upcoming App Metrics Update
July 11th, 2025
Apple’s latest analytics update unlocks new insights for ASO success. Read to find out how these metrics can improve user conversion, retention, and revenue.
APP STORE OPTIMIZATION BLOG
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Updated Apple App Review Requirements
Posted on July 3rd, 2025
Apple has updated its App Review Guidelines. Learn what changed and how to keep your ASO strategy compliant, visible, and optimized for long-term success.
App Store Optimization Takeaways from iOS 26
Posted on June 27th, 2025
iOS 26 introduces updates that may impact how your app is found and used. Now is the time to revisit your ASO strategy and prepare for what's next.
Taking a Look at Apple's Design Award Winners
Posted on June 18th, 2025
Explore how Apple’s Design Award winners highlight the power of app icons and how seasonal updates can drive app visibility, engagement, & long-term ASO growth.
WWDC25 Highlights: Smart, Sleek, Developer-Driven
Posted on June 9th, 2025
WWDC25 brings: Liquid Glass design, powerful Apple Intelligence, and game-changing developer tools set to transform your apps and user experience.
Time To Play: How Apple’s New Games App Could Shake Up ASO
Posted on June 6th, 2025
Apple’s new Games app may shift how users browse and engage with mobile games. App developers should stay prepared and ready to adapt their ASO strategies.
ASO Takeaways from Google I/O 2025
Posted on May 30th, 2025
Google I/O 2025 brings major Play Store updates that impact visibility, creatives, and conversion. Here's what app developers need to know to stay ahead in ASO.
Apple’s App Store Tax and Price Updates: App Developer Insights
Posted on May 23rd, 2025
Apple’s latest tax & pricing updates impact ASO, subscriptions, and revenue across key markets. Here’s what app developers must do to stay competitive.
App Store Milestone: Spotify First to Implement External Payment Links
Posted on May 14th, 2025
Spotify is the first app in the U.S. to offer external payment links, marking a game-changing shift for app developers seeking greater monetization freedom.
Fortnite’s Return to the U.S. iOS App Store: What It Means for App Store Optimization
Posted on May 9th, 2025
Fortnite returns to the U.S. iOS App Store after a legal win over Apple, reshaping app store rules and impacting ASO strategies. Here's what you need to know.
The End of Google Play Games? Prepare Your ASO Strategy Now
Posted on May 2nd, 2025
Google may be phasing out its Play Games app as core features shift to the Play Store. Here's what this means for ASO, and mobile game discovery.
How Your App Performance Impacts ASO
Posted on April 24th, 2025
Google Play now prioritizes user experience in ASO. Learn how new quality metrics impact your app's visibility, rankings, and overall success.
Apple Search Ads Rebrands as Apple Ads
Posted on April 18th, 2025
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.