Wake Locks and How it Could Change Your ASO Strategy
December 10th, 2025
App developers have a limited window to identify wake lock issues, strengthen their performance, & protect their long-term visibility in the Google Play Store.
APP STORE OPTIMIZATION BLOG
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Group Chat Capabilities are Coming to ChatGPT - What this Means for App Developers
Posted on December 5th, 2025
Developers should focus on regular ASO, A/B testing, and clear communication of an app's value as LLMs learn and recommend apps based on queries.
Best Google Play Store Apps in 2025
Posted on November 26th, 2025
The Google Play Best of 2025 winners highlight a diverse digital landscape. But even the most exceptional apps can struggle without a data-driven ASO.
Apple App Store's New Online Design
Posted on November 21st, 2025
Apple’s redesigned App Store web interface reflects a broader trend toward unified, multi-surface discovery. Read more to see how this effects app visibility.
App Compliance Updates for Texas Developers
Posted on November 14th, 2025
The new guidelines for Texas App Store developers underscore the value of clear audience targeting, consent management, and age-appropriate user experiences.
The Role of App Store Guidelines in Your App's Success
Posted on November 7th, 2025
A well-optimized app must also align with app review guidelines within the app stores to remain compliant, visible, and successful. Read more below.
Insights on the Updated Luna Gaming Streaming Service
Posted on October 31st, 2025
Amazon's Luna update reflects how major entertainment brands are responding to evolving user behavior. Developers can use this as inspiration for their ASO.
Winners of the Google Play Indie Games Fund in Latin America
Posted on October 24th, 2025
Explore this year's ten winner of the Google Play Store Indie Fund, and learn how ASO and app innovation are intertwined. Read more!
A New Direction for Oura Ring? Here's the ASO Takeaway
Posted on October 17th, 2025
Oura Ring could be shifting its focus more towards women's wellness–showing how knowing your target audience well can guide stronger ASO strategies.
Sora's Debut: What it means for AI in ASO
Posted on October 10th, 2025
Sora reached the top of the App Store charts in it's first week of being live. Learn how ASO can keep apps competitive, even after instant launch success.
Paid Storage on Snapchat: New ASO Opportunities for Other Social Media Apps
Posted on October 3rd, 2025
Snapchat's new paid storage opens the door for other social apps to shine. Learn how ASO Strategies can capture new users and visibility in this industry shift.
Building Apps with Apple Intelligence
Posted on September 26th, 2025
This week's news blog explores Apple Intelligence and why ASO is key to showcasing newly implemented AI-powered features in your app listing.
Measuring Success for Video Streaming Apps in 2025
Posted on September 19th, 2025
Discover key benchmarks for video streaming apps in 2025 and how ASO can create new visibility opportunities that support your app's growth goals.