APP STORE OPTIMIZATION BLOG
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App Analytics Metrics Updated
Posted on October 8th, 2021
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
Reviews & Ratings for Built-In iOS Apps
Posted on October 1st, 2021
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
Google Play Changes On The Horizon
Posted on September 24th, 2021
Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.
iOS 15 Launches - Key ASO Updates
Posted on September 20th, 2021
iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.
Apple Event - California Streaming
Posted on September 15th, 2021
Get a recap of the key announcements from Apple's iPhone 13 "California Streaming" Event.
Google Play Ratings Changes
Posted on September 6th, 2021
Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.
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Apple Updates Commission Policies
Posted on August 27th, 2021
Apple has conceded to allow
The Open App Markets Act
Posted on August 16th, 2021
Read about the The Open App Markets Act, a bill which proposes to limit a perceived stranglehold on the app ecosystem by Apple and Google.
Google Play Safety Section
Posted on August 6th, 2021
Google is following suit with a previous Apple update, rolling out data and privacy indicators for users. Learn what to implement and when it needs to be implemented by.
App Store Tax: Elon Musk Tweets
Posted on July 30th, 2021
Polarizing CEO Elon Musk has given his two crypto-cents on Apple's "App Store Tax," among other things, in the latest of ongoing public criticism of Apple's 30% commission rates.
Google Antitrust Litigation
Posted on July 9th, 2021
Google faces antitrust litigation in the latest of the ongoing lawsuits facing Google and Apple.
App Store Review Guidelines: June 2021 Updates
Posted on June 14th, 2021
Learn about the latest changes to Apple's App Store Review Guidelines and ensure your app is compliant.