APP STORE OPTIMIZATION BLOG
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Apple’s Product Page Optimization
Posted on December 8th, 2021
Apple released Product Page Optimization and Custom Product Pages, providing an elegant and streamlined testing process for organic and paid traffic directly in the iOS App Store.
App Store Privacy Compliance
Posted on December 6th, 2021
Apple removed 420,000 apps from the iOS App Store. Is your app at risk?
Best Apps of 2021
Posted on December 3rd, 2021
Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
App Store - Antitrust Litigation Update
Posted on November 19th, 2021
Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
iOS 15 In-App Events
Posted on October 25th, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
Google vs Epic Games
Posted on October 15th, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
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App Analytics Metrics Updated
Posted on October 8th, 2021
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
Reviews & Ratings for Built-In iOS Apps
Posted on October 1st, 2021
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
Google Play Changes On The Horizon
Posted on September 24th, 2021
Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.
iOS 15 Launches - Key ASO Updates
Posted on September 20th, 2021
iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.
Apple Event - California Streaming
Posted on September 15th, 2021
Get a recap of the key announcements from Apple's iPhone 13 "California Streaming" Event.
Google Play Ratings Changes
Posted on September 6th, 2021
Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.