APP STORE OPTIMIZATION BLOG
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App Store - Antitrust Litigation Update
Posted on November 19th, 2021
Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
iOS 15 In-App Events
Posted on October 25th, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
Google vs Epic Games
Posted on October 15th, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
App Analytics Metrics Updated
Posted on October 8th, 2021
App Analytics metrics in App Store Connect were recently updated. See what has changed and what the new metrics mean.
Reviews & Ratings for Built-In iOS Apps
Posted on October 1st, 2021
Apple now allows users to leave Reviews and Ratings for its built-in apps on the App Store. See initial feedback and how this change can be beneficial for Apple in the long-term.
Google Play Changes On The Horizon
Posted on September 24th, 2021
Changes to the Play Store may be coming sooner than you think. Learn about what is required, what is recommended, and how to prepare.
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iOS 15 Launches - Key ASO Updates
Posted on September 20th, 2021
iOS 15 launches today with tons of new changes. Find out which ones are key for developers and marketers to consider for their ASO strategy.
Apple Event - California Streaming
Posted on September 15th, 2021
Get a recap of the key announcements from Apple's iPhone 13 "California Streaming" Event.
Google Play Ratings Changes
Posted on September 6th, 2021
Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.
Apple Updates Commission Policies
Posted on August 27th, 2021
Apple has conceded to allow
The Open App Markets Act
Posted on August 16th, 2021
Read about the The Open App Markets Act, a bill which proposes to limit a perceived stranglehold on the app ecosystem by Apple and Google.
Google Play Safety Section
Posted on August 6th, 2021
Google is following suit with a previous Apple update, rolling out data and privacy indicators for users. Learn what to implement and when it needs to be implemented by.