APP STORE OPTIMIZATION BLOG
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App Store Tax: Elon Musk Tweets
Posted on July 30th, 2021
Polarizing CEO Elon Musk has given his two crypto-cents on Apple's "App Store Tax," among other things, in the latest of ongoing public criticism of Apple's 30% commission rates.
Google Antitrust Litigation
Posted on July 9th, 2021
Google faces antitrust litigation in the latest of the ongoing lawsuits facing Google and Apple.
App Store Review Guidelines: June 2021 Updates
Posted on June 14th, 2021
Learn about the latest changes to Apple's App Store Review Guidelines and ensure your app is compliant.
WWDC 2021: Key Updates
Posted on June 7th, 2021
Learn some of the key updates from WWDC 2021 that will impact iOS App Store developers and marketers, now and into 2022.
WWDC 2021: What to Expect
Posted on June 4th, 2021
While not everything is revealed until the event
Spotify Speaks Out on Apple
Posted on June 1st, 2021
Spotify's Chief Legal Officer recently published an op-ed concerning the "App Store Tax," ongoing legal and business debates and more.
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Google Play Changes Coming in 2021
Posted on May 24th, 2021
Changes are coming to Google Play's Developer Policy center in the second half of 2021. Learn more here.
AppTrackingTransparency: The Impact on Kids Apps
Posted on May 14th, 2021
iOS 14.5 impacts what data can and cannot be collected without a user opting in. For some apps, this may actually be a good thing.
AppTrackingTransparency Guideline Updates
Posted on May 10th, 2021
Learn about new updates to Apple's AppTrackingTransparency guidelines regarding Apple's newly required permissions message.
Apple Adds App Store Search Suggestions
Posted on April 30th, 2021
Apple recently unveiled suggestions for App Store search. Learn about this new feature and what it could mean for your ASO strategy.
iOS 14.5 - User Privacy and Apple Search Ads Changes
Posted on April 26th, 2021
The highly anticipated launch of iOS 14.5 is here. Learn about the changes to user privacy and Apple Search Ads that are coming with it.
Apple App Store Antitrust - Apple To Testify
Posted on April 12th, 2021
Apple is set to testify in front of Senate Judiciary Committee on April 21 against antirust allegations.