APP STORE OPTIMIZATION BLOG
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TripIt - App Store Spotlight
Posted on July 14th, 2023
With travel season in full swing, developers everywhere are looking for ways to attract travelers to their platforms in hopes of becoming their go-to app for organizing trips. But it takes more than just a feature-packed itinerary helper to grow on the app store. This is where App Store Optimization comes into play.
Flighty - App Store Spotlight
Posted on May 19th, 2023
How much has Flighty's ASO strategy contributed to its success? In this App Store Spotlight, we'll take a look at several elements of their app listing to see what the hottest flight tracker in the App Store is doing to win over travelers in time for summer.
Fireside - App Store Spotlight
Posted on April 29th, 2023
Can the team at Fireside take its newly funded, celebrity-backed app to the top of search results with its current ASO strategy? That's what we'll analyze in today's App Store Spotlight.
Temu - App Store Spotlight
Posted on April 6th, 2023
Temu has recently dominated the ecommerce scene with low prices and a killer paid marketing campaign. But does their approach to organic mobile app marketing match the quality of their advertisements? Let's find out in today's App Store Spotligh
H&R Block Tax Prep - App Store Spotlight
Posted on March 20th, 2023
Tax season is upon us and one of the top players in the market is ready to dominate App Store search results - or are they? Let's take a look at H&R Block Tax Prep's ASO strategy for areas of improvement.
CapCut Video Editor - App Store Spotlight
Posted on February 25th, 2023
As one of the top-ranked video editing apps out there, CapCut's developers have learned how to combine their understanding of the app user base with ASO best practices for a winning strategy. But is that enough? Let's take a look in today's Spotlight.
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Relish - App Store Spotlight
Posted on February 4th, 2023
Valentine’s Day is right around the corner and developers looking for ways to capitalize on the holiday’s popularity should think about optimizing their app store listings for increased visibility and downloads now.
Invitation Maker by Hobnob - App Store Spotlight
Posted on December 27th, 2022
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?
Optimizing A Mobile App Product Page - Sugar (game) App Store Spotlight
Posted on December 1st, 2022
Sugar (game)'s recent App Store feature can prove beneficial in getting more downloads, but is it enough to ensure long-term success?
Optimizing App Metadata - Nordstrom Rack App Store Spotlight
Posted on November 22nd, 2022
Nordstrom has been a major player in shopping for some time. Can their discount app succeed in the App Store in time for holiday shopping?
World Cup App 2022 - App Store Spotlight
Posted on November 15th, 2022
The World Cup is just days away. Can World Cup App 2022's developers optimize during this critical time for sports?
Airbnb App Store Spotlight
Posted on November 7th, 2022
Airbnb is no stranger to the hospitality industry – often cited as a first mover in the anti-hotel hotel space. How can it improve its ASO?