APP STORE OPTIMIZATION BLOG
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Starbucks App: ASO Strategies Amid In-Store Challenges
Posted on August 23rd, 2024
Boost Starbucks app visibility with ASO strategies despite in-store challenges like order delays and long lines affecting customer experience.
Targeting competitor iOS app brands with keyword optimization
Posted on August 22nd, 2024
Learn how to target competitor iOS app brands with keyword optimization while staying within Apple’s guidelines. Capture traffic creatively and ethically.
Ways to Optimize for Google Play Personalization Updates
Posted on August 15th, 2024
Optimize your app for Google Play’s AI, personalization, and curation updates. Learn how to leverage ASO strategies to maximize visibility and engagement.
App Store Creatives: The Movie Edition
Posted on August 5th, 2024
Optimize your app’s appeal with our movie app store creative tips. Learn from Redbox & Google TV’s designs to boost your app store optimization strategy.
What is the App Store Poster Frame?
Posted on July 26th, 2024
Do you have a powerful hook for users? Your Poster Frame is an essential creative that replaces your first screenshot and precedes your App Preview video, making it potentially one of the most important creatives in your arsenal. Learn what it is and how to use it here.
App Title Best Practices
Posted on June 21st, 2024
There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.
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App Store Promotional Text: How to Use it
Posted on May 7th, 2024
Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.
ASO New Year's Resolutions 2024
Posted on December 4th, 2023
2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.
How To Get Your App Featured on the App Store
Posted on August 14th, 2023
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
What is App Store Optimization?
Posted on April 7th, 2022
App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.
User Acquisition in the New Year on the iOS App Store
Posted on January 5th, 2022
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.