APP STORE OPTIMIZATION BLOG
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What is the App Store Poster Frame?
Posted on July 26th, 2024
Do you have a powerful hook for users? Your Poster Frame is an essential creative that replaces your first screenshot and precedes your App Preview video, making it potentially one of the most important creatives in your arsenal. Learn what it is and how to use it here.
App Title Best Practices
Posted on June 21st, 2024
There’s much ado regarding titles. We'll breakdown how you can create a title that checks all the boxes and helps contribute to app growth.
App Store Promotional Text: How to Use it
Posted on May 7th, 2024
Your App Store Promotional Text is a powerful tool in helping you drive app growth. But how exactly can you use it to your advantage? This article dives in.
ASO New Year's Resolutions 2024
Posted on December 4th, 2023
2024 is upon us. Is your app ready to face the mobile marketing challenges accompanying the new year? Find out how you can prepare with your very own list of ASO resolutions for 2024.
How To Get Your App Featured on the App Store
Posted on August 14th, 2023
Getting featured on the iOS App Store will bring your app in front of more users. While the choice is up to Apple, a few tips could increase your chances.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
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What is App Store Optimization?
Posted on April 7th, 2022
App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.
User Acquisition in the New Year on the iOS App Store
Posted on January 5th, 2022
With the release of Apple's In-App Events and Custom Product Pages you can help your users achieve their New Year's resolutions like never before.
Coding your first app with Swift Playgrounds
Posted on December 29th, 2021
If you are interested in breaking in to the mobile app industry, Swift Playgrounds can set you on the right path to creating your first app.
Seasonal App Store Icons in 2021
Posted on December 22nd, 2021
Let's take a look at how some of the most popular apps on the iOS App Store and the Google Play Store applied holiday seasonality treatments to their icons.
Mobile App Marketing Channels
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
Apple Search Ads and App Store Optimization: Why You Can’t Have One Without the Other
Posted on September 27th, 2018
Discover how you can combine ASO and Paid Search strategies with useful tips on Apple Search Ads and organic app marketing