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app-store-tax-leads-to-lawsuits

App Store Tax Leads to Lawsuits

Posted on August 15, 2020

Every time a user makes an in-app purchase or buys an app from the App Store or Play Store, Apple or Google takes a portion of the revenue. This App Store Tax has caused complaints for some developers, but with Apple and Google in the middle of antitrust hearings, tensions are continuing to grow. This all came to a head with Apple removing Epic’s Fortnite from the App Store. Epic has frequently tried to find ways to circumvent the App Store Tax
apple-app-store-guidelines-will-not-allow-cloud-gaming-apps

Apple App Store Guidelines Will Not Allow Cloud Gaming Apps

Posted on August 8, 2020

Apple has a strict set of App Store Guidelines that developers must follow in order to avoid being removed. Recently, it was announced that the guidelines will prevent developers from selling cloud gaming apps on the App Store. This could have an impact on app marketing, development and App Store Optimization.
apple-arcade-cancels-several-games-how-aso-could-help

Apple Arcade Cancels Several Games: How ASO Could Help

Posted on July 7, 2020

Apple Arcade, the App Store’s subscription game service, provides users with unlimited access to over 100 games for the price of $4.99 a month. Yet Apple can afford to be choosy, as it's cancelling several Arcade game contracts in the company’s effort to maintain subscribers. App developers, especially developers hoping to make mobile games on Apple Arcade, need to understand why these games are being removed and how App Store Optimization can help
apple-arcade-vs-google-play-pass

Apple Arcade vs Google Play Pass

Posted on September 28, 2019

Shortly after Apple released Apple Arcade with iOS 13, Google Play launched the Google Play Pass. Now both stores have a subscription service for apps, both of which have been inviting select developers to contribute games. The new subscription options can influence the App Store Optimization strategies for games and apps on both stores.
google-play-introduces-premium-subscription-service

Google Play Introduces Premium Subscription Service

Posted on August 2, 2019

Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.
mobile-games-make-apple-a-top-gaming-company-why-aso-matters

Mobile Games Make Apple a Top Gaming Company: Why ASO Matters

Posted on June 21, 2019

When people think of gaming companies, the first names that come to mind are brands like Nintendo or Sony. However, Apple now ranks among them as the fourth largest gaming company in the world. The reason for this is due to the number and quality of games on its App Store, which means that App Store Optimization can play a large role towards success in the gaming industry.
mobile-gaming-trends-at-gdc-2019

Mobile Gaming Trends at GDC 2019

Posted on March 26, 2019

With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization
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mobile-games-prepare-for-console-cross-play-how-aso-will-help

Mobile Games Prepare for Console Cross-Play: How ASO Will Help

Posted on March 22, 2019

Epic Games has announced the Epic Online Services, designed to bridge the gap between console, PC and mobile gaming. What this means is that mobile games will not only face more competition from console and PC games, but games going from console to cross-platform mobile will need to understand App Store Optimization in order to compete.
gdc-2018-wrap-up

GDC 2018 Wrap-Up

Posted on March 30, 2018

With the 2018 Game Developers Conference (GDC 2018) a fond but recent memory, it’s time to look back on what happened at this year’s event. From the latest in AR and VR to mobile marketing, there was never a dull moment throughout the week of the conference. There were multiple seminars, panels and sessions covering gaming news. One highlight was a look at “The Year in Mobile Games” and best practices for launching games on
improve-visibility-for-mobile-games

Cheat Codes to Improve Visibility for Mobile Games

Posted on March 21, 2018

The App Store and Google Play Store are teeming with millions of apps, a great deal of which are mobile games. The gaming industry has come a long way since old-school arcade games and even home or portable consoles. In fact, games have been accessible on-the-go since the original 1976 version of Snake launched on mobile devices in 1998. The mobile gaming industry has boomed, generating $59.2 billion dollars in 2017. Additionally, Google reported
action-games-genre-showcase

Genre Showcase: Action Games

Posted on March 19, 2018

There’s nothing quite like an action game – the intense concentration, the quick decisions that determine victory or defeat, and the feelings of joy when you finally complete a level or conquer a challenging foe. Mobile action games are a very popular genre, meaning that the market is teeming with competitors that are trying to encourage users to download their game instead of yours. Those that stand out from their competition leave the rest to uncover
puzzle-games-genre-showcase

Genre Showcase: Puzzle Games

Posted on March 14, 2018

When you're bored and looking for a way to kill time while improving your quick-thinking skills, what do you do? Do you pull out a crossword and start testing your vocabulary? Do you grab a deck of cards and enjoy what could be a frustrating game of solitaire? Now that we have handy mobile devices at our disposal, we're quick to forget about these physical objects and go for their digital counterparts. These are often found in the form of mobile
tips-for-marketing-your-ar-or-vr-app

Tips for Marketing Your AR and VR App

Posted on March 8, 2018

The number of Virtual Reality and Augmented Reality apps available on Google Play and the Apple App Store is growing fast, and saw an increase of over 200% in 2016 alone. Still, when compared to other app categories, AR and VR are still in their infancy. With GDC 2018 closing in on us in less than two weeks, developers are scrambling to make last minute optimizations to their apps, and also come up with unique ways to stand out both on the show floor