APP STORE OPTIMIZATION BLOG
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Mobile User Acquisition - New Channels for Acquiring Mobile Users
Posted on January 31st, 2015
Clash of Clans and Boom Beach have TV commercials. Candy Crush has tv ads and outdoor ads.
Android vs iOS Super Bowl Matchup
Posted on January 30th, 2015
The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at
Mobile App Advertising Costs and ASO
Posted on January 22nd, 2015
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.
iOS App Description Writing Tips
Posted on January 17th, 2015
iOS App Description Tips and Tricks
App Preview Videos: Tips for iOS App Previews
Posted on January 10th, 2015
You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.
iOS App Submission Screenshots Help
Posted on January 8th, 2015
What are App Store Screenshots Best Practices?
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GET STARTEDKeyword Competition in App Store Optimization
Posted on June 16th, 2014
There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.
Gummicube wins #Pitchforce competition at #Runway SF
Posted on April 12th, 2014
Gummicube announced as 1st place winner of Pitchforce competition.
Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014
Posted on February 28th, 2014
Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event
Gummicube wins back-to-back awards as top emerging Silicon Valley startup
Posted on February 23rd, 2014
In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps.
Keyword Stuffing Is Never A Good Idea
Posted on January 9th, 2014
Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.
App Store Optimization and Search Engine Optimization - They Go Hand in Hand
Posted on October 15th, 2013
We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users.