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APP STORE OPTIMIZATION BLOG

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App Preview Videos: Tips for iOS App Previews

App Preview Videos: Tips for iOS App Previews

Posted on January 10th, 2015

You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.

iOS App Submission Screenshots Help

iOS App Submission Screenshots Help

Posted on January 8th, 2015

What are App Store Screenshots Best Practices?

Keyword Competition in App Store Optimization

Keyword Competition in App Store Optimization

Posted on June 16th, 2014

There are many opinions in terms of how to determine the “competition” on a keyword in the App Store. Unfortunately, many of these are derived from concepts from Search Engine Optimization (SEO) and the way mobile search works is very different from web search. We’re here to help debunk all of the myths and assumptions coming from the vast corners of the web and tell you what the facts really are, from people who actually conduct optimizations all day long.

Gummicube wins #Pitchforce competition at #Runway SF

Gummicube wins #Pitchforce competition at #Runway SF

Posted on April 12th, 2014

Gummicube announced as 1st place winner of Pitchforce competition.

Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014

Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014

Posted on February 28th, 2014

Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event

Gummicube wins back-to-back awards as top emerging Silicon Valley startup

Gummicube wins back-to-back awards as top emerging Silicon Valley startup

Posted on February 23rd, 2014

In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps.

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Keyword Stuffing Is Never A Good Idea

Keyword Stuffing Is Never A Good Idea

Posted on January 9th, 2014

Since we started helping developers with App Store Optimization all the way back in 2011, knowledge of the importance of ASO has spread among the app development community.

App Store Optimization and Search Engine Optimization - They Go Hand in Hand

App Store Optimization and Search Engine Optimization - They Go Hand in Hand

Posted on October 15th, 2013

We’re all about helping developers discover new ways to drive adoption of their apps organically - because organic users are the best, most valuable users.

Case Study - Fun To Do for iPad

Case Study - Fun To Do for iPad

Posted on August 14th, 2013

The developer of Fun To Do for iPad had created an app with amazing new interfaces to manage your calendar and other day to day tasks.

User recommendation is the most powerful sales tool

User recommendation is the most powerful sales tool

Posted on August 14th, 2013

It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds.

App Store SEO: The Inbound Marketer's Guide to Mobile

App Store SEO: The Inbound Marketer's Guide to Mobile

Posted on August 9th, 2013

As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.

Why App Store Optimization is key for building an audience

Why App Store Optimization is key for building an audience

Posted on August 9th, 2013

Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat here: