APP STORE OPTIMIZATION BLOG
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App Metrics, Errors and ASO
Posted on July 16th, 2020
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
App Store Connect Gets Redesign and Mobile Capabilities
Posted on June 18th, 2020
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
App Store Connect Fixes Inaccurate Analytics Data
Posted on February 13th, 2020
App Store Connect recently started displaying a notification that there has been an issue with reporting impression and conversion data. Over the past several months, many apps saw shifts in impressions and conversions around mid-September, particularly with the Browse and Search sources. In fact, some developers had reported conversion rates of over 100%- a metric that simply is not possible. Apple has started to address this issue and reports that developers should see their analytics returned to normal soon.
App Store Connect: Holiday Shutdown 2019
Posted on December 5th, 2019
Apple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind and plan their releases around it.
App Store Connect: What App Developers Should Know
Posted on July 27th, 2019
App Store Connect, previously called iTunes Connect, is Apple’s control hub for apps. Anything that impacts an app, from its metadata to its metrics, are found here. As such, it’s important to understand how App Store Connect works, especially in relation to deploying an app’s App Store Optimization.
App Store Holiday Shutdown: How to Prepare Your App
Posted on December 6th, 2018
Near the end of the year, Apple shuts down App Store Connect
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App Store Connect Adds a Territory Filter – Here’s What it Means for You
Posted on July 26th, 2018
Apple recently launched a new update for App Store Connect, which replaced iTunes Connect earlier this year. This update helps filter ratings by territories and saves filter settings for easier access, which will enable better regional responsiveness and localization. The App Store Connect update enables a territory filter for Ratings and Reviews, which defaults to “All Territories.” When users apply the filter, it will automatically save their settings, eliminating the need to reapply the filter each time they use it. The new filter will be useful for app developers looking to localize and address issues in specific territories. Localizing is essential for ASO – keywords, search trends and consumer behavior change from region to region, so being able to identify needs and issues by location will help target each region’s market. By sorting ratings by region, developers can identify what works and fails where. If an app is performing well in many regions except for one, this update will make it easier to identify what aspects of the app are falling short there. As the app market continues to go global, app developers must adjust their ASO strategies accordingly. Localizing apps means more than just translating the description and keywords into another language – there are entirely new demographics and consumer habits that must be taken into consideration. This means that each new region requires individual analysis and marketing, which is made easier by filtering reviews by location. According to our internal data, localizing an app can increase download rates by an average of 130% compared to its performance pre-localization. As such, it’s essential that an international app is not only localized to each region it’s released in, but also provides constant maintenance and updates for every one of them. On a similar note, being able to filter reviews will be particularly beneficial for reputation management. It’s vital that developers can respond to user queries and issues in a timely manner, so sorting by region can help locate problems that may be causing negative reviews in that location. This may be a simple matter of changing consumer trends in one region. It could also indicate a bug that only impacts a certain region’s version of the app, due to the language or devices used there. No matter what the cause, being able to identify this negative trend in the areas it impacts will help developers maintain a positive reputation among their users. It could also serve as a way to pinpoint issues for updates affecting certain territories. If you are noticing negative reviews after an update, the region filter can help you determine if the bug is occurring globally or can be narrowed down to a specific area. While this may seem like a minor update, the impact it can have on developers is not to be underestimated. Adding a location filter to Ratings and Reviews will be beneficial to both localization and reputation management, two key factors for successful App Store Optimization.