APP STORE OPTIMIZATION BLOG
Gummicube Blog
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App Store Optimization for First-Time Founders
Posted on February 22nd, 2020
App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.
What is ASO? Get Started Optimizing Your App
Posted on December 4th, 2019
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?
What Marketing Services Should You Expect From an App Agency?
Posted on April 9th, 2016
With so many
5 Steps For App Launch Success
Posted on March 16th, 2016
You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.
Google Mobile Analytics
Posted on February 18th, 2016
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Screenshot App Marketing Tool Roundup
Posted on January 7th, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on
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Our Favorite and Top Posts of 2015
Posted on December 31st, 2015
It has been an amazing year in Mobile, Apps and Mobile Marketing for our clients and all of us here at Gummicube. Let’s take a look at some of the most impactful, enlightening and actionable posts from 2015.
Mobile Marketing Best Practices
Posted on September 29th, 2015
Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones” is because “personal computers” was already taken. It is not just the use of mobile devices that is the story that is changing everything, but the use of mobile apps. To add to the intrigue, mobile devices and apps are not just used while waiting in lines or “on the go”, but while sitting on the couch as the second screen. Like social media and the rise of the web before it, the rapid transition to mobile and mobile apps provides opportunities and challenges.
Marketing Your App
Posted on July 8th, 2015
Marketing your app via the new mobile channels
Apple Analytics Deeper Dive
Posted on May 14th, 2015
After a week of playing around with the data presented in Apple's new Analytics module - thought it was time to take a deeper dive and share some screenshots. When you login to Apple App Analytics, you are presented with all of your apps, and their
Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014
Posted on February 28th, 2014
Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event
Gummicube wins back-to-back awards as top emerging Silicon Valley startup
Posted on February 23rd, 2014
In the last two years the team at Gummicube has had the privilege of helping hundreds of amazing developers and cutting edge startups with App Store Optimization for their apps.