APP STORE OPTIMIZATION BLOG
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Apple IDFA Privacy Changes: What Marketers Need to Know
Posted on June 27th, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
Mobile Marketing Events in 2019: Where Can You Find Gummicube?
Posted on January 26th, 2019
A new year means new events to share advancements and learn about mobile marketing. As a leader in App Store Optimization, Gummicube will be attending several to share insights and meet with mobile marketers and developers. Here are the 2019 mobile marketing events to look forward to and the ones you can find Gummicube at.
Organic vs Paid Acquisition: Which Channels Perform Best
Posted on January 24th, 2019
App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.
App Advertising - How it Can Help App Launch
Posted on January 10th, 2019
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?
App Marketing Tips for the Holidays
Posted on November 3rd, 2018
It’s the most wonderful time of the year, especially if you’re trying to sell something. This is equally true for a wide range of app developers, whether their apps are for shopping, mobile games or anything else. So how can an app take advantage of the holiday spirit? With App Store Optimization, of course.
Apple Search Ads: How & Where to Start
Posted on August 4th, 2018
It’s no secret that 65% of downloads come from search, and Apple Search Ads has been helping developers acquire millions of users since it launched in 2016. Search ads can allow developers and marketers to drive impressions to users intending to download an app with the features, functionality, or competitor relevancy of their app. This is makes it one of the most effective ways to drive installs from more engaged and active users. Starting a campaign is relatively simple. Developers won’t have to worry about creating additional ad copy and creatives, since Apple pulls this from the app’s existing store listing metadata. While the creation of an ad is one less worry, developers will have to consider what goes into Search Ads and learn how and where to start in order to run a successful campaign.
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Marketing your Mobile Apps
Posted on April 4th, 2018
Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either.
What is CPI? Mobile Terms Defined
Posted on April 15th, 2016
The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:
Lessons Learned From Successful Mobile Marketing Campaigns
Posted on March 25th, 2016
Pause to look around and you'll see the same thing practically everywhere you go -- people staring into their phones. For companies trying to promote products or services, these people are all potential customers. If developed correctly, a strong
Mobile Marketing Software
Posted on February 27th, 2016
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
Google Mobile Analytics
Posted on February 18th, 2016
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Trends in Mobile Marketing
Posted on February 6th, 2016
Mobile app usage and the enormous volume of apps continues to impact