APP STORE OPTIMIZATION BLOG
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Preparing for ASO Takeoff with Skyscanner
Posted on July 10th, 2026
Every successful App Store listing needs to begin with a strong first impression. Read more!
That's a Wrap On Edits ASO Strategy
Posted on July 2nd, 2026
Let's take a closer look at where Edits succeeds and where there is room for optimization.
On The Air: FM Radio ASO Audit
Posted on June 26th, 2026
In this week's App Store Spotlight, we're putting FM Radio under the ASO microscope.
FotMob's ASO Analysis: Penalty kick or On Target?
Posted on June 18th, 2026
Apps that fail to evolve their App Store presence risk being buried beneath competitors that are actively optimizing for visibility & conversion rates.
How is TrueCaller Positioning its App Listing for App Store Growth?
Posted on May 15th, 2026
Take a look at the TrueCaller: Caller ID & Block App Store listing & review what is working well and what needs ASO improvements.
Timeleft: Finding Friends, But Is It Finding App Store Visibility?
Posted on May 1st, 2026
A/B testing alternative subtitle structures, and experimenting with screenshot designs could set Timeleft apart from its competition. Read more!
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Checking In on Booking.com's ASO Strategy
Posted on April 17th, 2026
Success in the App Store is driven by a combination of discoverability and conversion. Apps that excel in both areas consistently outperform the competition.
Mark Your Calendar: Howbout's ASO Audit
Posted on April 10th, 2026
By introducing dynamic design elements & leveraging ASO tools such as App Store video and A/B testing, Howbout can significantly enhance its App Store listing.
ASO Checkup on Walgreens' App Listing
Posted on April 2nd, 2026
By combining data-driven insights with thoughtful design, developers can create listings that not only attract users but also convert them effectively.
ASO Spring Cleaning with Sweepy
Posted on March 27th, 2026
In this week’s App Store Spotlight, we are taking a closer look at Sweepy: Home Cleaning Schedule. Read more to see how the app can improve its ASO strategy.
The Children's Place App: Shopping for ASO Insights
Posted on March 20th, 2026
Read more to see how The Children’s Place can implement winning ASO marketing strategies that could improve both app visibility & conversion rates.
CBS Sports: Analyzing its ASO Bracket
Posted on March 13th, 2026
Apps that evolve alongside their audience can maintain visibility in its app category through regular A/B testing, and iterations based on real user behavior.