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App User Acquisition Takes a Twist & Shopping App Fans Get a Revolutionary Platform
Posted on September 29th, 2023
A new way to attract users and an innovative approach to shopping. This ASO Weekly dives into two apps looking to transform their niches through unique user acquisition tactics and a change in how you discover items for your wardrobe.
Google's The Play Report - A New Way to Feature Apps?
Posted on September 11th, 2023
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
X Block Feature Removal & Google Play Store Testing Changes
Posted on August 21st, 2023
'X' looks to test the limits of app compliance once again. Google looks to experiment with new formats in a continuous set of tests that brings visual updates to the Play Store.
App Store Privacy Update & New Google Play Format
Posted on July 31st, 2023
Is your app up to date with Apple and Google's latest announcements? This ASO Weekly covers Apple's newest privacy requirements and Google's recent changes to the Play Store affecting larger screens.
Threads - How Strong Branding Helps ASO
Posted on July 10th, 2023
Over 100 million users in 5 days. What Meta's latest venture achieved is nothing short of extraordinary. In this ASO Weekly, we'll dive into how strong branding can help a company's ASO by going over Threads' App Store listing and how it effectively ties its new service to Meta's other established products.
iOS 17 - What Apps Need to Know
Posted on June 9th, 2023
While iOS 17 brings plenty of exciting new features for users, it can also bring challenges for developers whose apps house similar features to the ones being introduced to native iOS apps. How can they compete to stay relevant? This ASO Weekly dives into it.
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ASO & Apple Design Awards Finalists - Getting Ready for WWDC23
Posted on May 26th, 2023
Ready for WWDC23. Apple's showcase is just a few days away, and their Design Awards finalists have been selected. Are these candidates leveraging ASO best practices to help promote their top-notch in-app experiences? Let's find out in this ASO News segment.
New Play Store Ads Placement & App Store Pricing Updates
Posted on May 5th, 2023
With a glimpse into a new ad placement on Google Play, mobile marketers will want to keep their eyes peeled for a potential new avenue for paid app promotion. On the Apple side, pricing gets revamped - offering a simpler way of coordinating your app price and in-app purchases across different regions.
ASO Weekly - Spotify App Widget, Android 14 Beta, & AI Apps
Posted on April 14th, 2023
A more convenient way to access music, a new Android operating system, and AI still on the rise. Dive into the today's hottest app topics in this ASO Weekly.
AI, Mobile Apps, and ASO - ASO Weekly
Posted on March 24th, 2023
AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.
Apple Peer Group Benchmarks & App Store Optimization - ASO Weekly
Posted on March 3rd, 2023
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.
Uber, CarPlay, and App Store Optimization
Posted on February 10th, 2023
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.