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How To Rock Mobile App Localization
Posted on September 30th, 2015
Make no mistake, the mobile explosion and migration from the web to apps is not just an American or even Western phenomenon.
Mobile Marketing Best Practices
Posted on September 29th, 2015
Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones” is because “personal computers” was already taken. It is not just the use of mobile devices that is the story that is changing everything, but the use of mobile apps. To add to the intrigue, mobile devices and apps are not just used while waiting in lines or “on the go”, but while sitting on the couch as the second screen. Like social media and the rise of the web before it, the rapid transition to mobile and mobile apps provides opportunities and challenges.
Submitting an App to Google Play
Posted on September 23rd, 2015
Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here.
How Much Does it Cost to Develop an App
Posted on September 22nd, 2015
The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the add-ons all to impact costs and have some idea of how. For software, specifically mobile apps, it can be hard to know if a specific feature or function is even possible, let alone how much it would cost to add. Let’s remove some of the mystery related to the costs of developing mobile apps by looking at the variables that impact the cost of developing a mobile app the most.
Cross Platform App Development
Posted on September 9th, 2015
As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear to have carved out significant space in this new mobile world. But the segmentation looks like this: 
How to Create an App and Make Money
Posted on September 2nd, 2015
To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.
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App Store Ranking Algorithm and Impact of App Name Length
Posted on August 26th, 2015
After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles.
I have an app idea but no programming skills
Posted on August 19th, 2015
Help!
Have An Idea For An App? Your Step-By-Step Guide For What to do Next
Posted on August 10th, 2015
"I have an idea for an app" - this statement
Marketing Your App
Posted on July 8th, 2015
Marketing your app via the new mobile channels
Apple Analytics - New Features Review
Posted on June 24th, 2015
At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited
Facebook Ads for Mobile Apps - Insights and Retargeting
Posted on April 18th, 2015
In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include