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Facebook Ads for Mobile Apps - an Overview
Posted on April 17th, 2015
If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking attribution and LTV, and mobile specific examples.
Using App Store Trending Keywords in Product Development
Posted on March 26th, 2015
The closer you get to the customer telling you exactly what they want and are willing to pay for - the less risk in building something that flops. There has always been risk in asking your existing users/clients and target markets what they want - where actual purchases represent only a fraction of the "I absolutely need this feature" crowd. This scenario, played out thousands of times over decades, has led to things like the Lean Methodology, MVPs, and even platforms like Kickstarter. One of the most fool-proof approaches to developing new products or new features is to offer a pre-payment at a significant discount, so clients can tell you what they want - with their wallets. For many mobile apps, however; the communication lines to the client are not as open as with other consumer or business products. Most likely - users of your apps pay Apple or Google directly. They may never know your company name despite daily use of your app. Prepaying for a feature is not a supported payment type in either Apple's App Store or Google Play. Hey - we are still waiting (in vain) for 30-day free trials. So - how do mobile app product managers and the development teams reduce the risk of creating features in their apps that no one is willing to pay for?
How to Market an App
Posted on February 17th, 2015
When we discuss how to market an app, we are essentially focusing on what activities maximize the ROI of app development and mobile app marketing investments. Vanity metrics like downloads are cast aside for metrics related to retention and engagement.
Improve Your Mobile Apps Marketing with App Store Intelligence
Posted on February 13th, 2015
A Simple Strategy to Increase CTR and CRO on Paid Campaigns
Which Social Networks Support Mobile App Installs?
Posted on February 12th, 2015
If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 
The Preferred Ad Format for Mobile App Monetization?
Posted on February 2nd, 2015
Pulling together some of the latest numbers on mobile app monetization trends from various sources -
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Mobile User Acquisition - New Channels for Acquiring Mobile Users
Posted on January 31st, 2015
Clash of Clans and Boom Beach have TV commercials. Candy Crush has tv ads and outdoor ads.
Android vs iOS Super Bowl Matchup
Posted on January 30th, 2015
The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at
iOS App Description Writing Tips
Posted on January 17th, 2015
iOS App Description Tips and Tricks
App Preview Videos: Tips for iOS App Previews
Posted on January 10th, 2015
You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.
iOS App Submission Screenshots Help
Posted on January 8th, 2015
What are App Store Screenshots Best Practices?