APP STORE OPTIMIZATION BLOG
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App Store Icons and Holiday Seasonality
Posted on December 11th, 2020
How can App Store Icons make a great impression this Holiday? What do they have in common? We examine popular trends among featured apps.
Ways to Increase Mobile App Reviews Naturally
Posted on December 7th, 2020
Learn how to naturally increase mobile app reviews
App Store Screenshots - Make Your Screenshots
Posted on November 20th, 2020
Learn some tips on making your App Store Screenshots and how iOS versions come into play.
App Store Icons and Halloween Seasonality
Posted on October 26th, 2020
How can App Store Icons make a great impression this Halloween? We examine several seasonal updates on the App Store and Google Play Store.
Google Play App Developer Guidelines: Three Common Rules Violations to Avoid
Posted on October 19th, 2020
Google's App Developer Guidelines set the rules that developers must follow for their apps and store listings. What are the most common rules violations?
App Metrics, Errors and ASO
Posted on July 16th, 2020
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
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App Launch Checklist: What to do to Prepare Your App
Posted on July 11th, 2020
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.
Google Play Feature Graphic: ASO Best Practices
Posted on May 30th, 2020
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
App Keyword Analysis: What You Need to Know for ASO
Posted on May 21st, 2020
Is your App Store Optimization
3 Key App Metrics You Should Know for iOS ASO
Posted on May 16th, 2020
Are you tracking the right App Metrics?
App Name Advice for ASO
Posted on May 14th, 2020
An app name sets expectations from the moment users see it in search results. The name establishes branding, while the title fields on both the Apple App Store and Google Play Store are important for App Store Optimization. With that in mind, it’s important to look at best practices for naming your mobile app.
App A/B Testing: Google Play Experiments and ASO
Posted on May 9th, 2020
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.