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iPhone 7 - Everything You Need to Know
Posted on September 8th, 2016
Apple officially unveiled the iPhone 7 and 7 Plus at their San Francisco press conference today, confirming many rumors about the device and revealing a host of new features as well. How will the iPhone 7 impact the world of mobile? Let’s take a deeper look.
iOS App Titles - Apple Cracks Down
Posted on September 3rd, 2016
For the first time since in its eight-year history, the App Store’s title field will be shortened from the previous 255-character limit to a new, concise 50 characters. Apple made the announcement to developers early on September 1st, sending shockwaves through the development community as many apps will be forced to alter their titles.
Search Ads - How Paid Search Will Impact iOS Developers
Posted on August 26th, 2016
This Fall Apple is preparing to initiate the biggest shift for App Store search yet in the form of Search Ads, sponsored app placements that will appear at the top of certain searches within the App Store.
ASO Trends for Fall 2016
Posted on August 17th, 2016
Another season, another batch of brand-new App Store trends. This Fall you’ll find everything from presidents to Pikachu ruling the mobile roost. Look for these topics to dominate the mobile conversation in Fall 2016.
Pokémon Go - Why the Hit App Needs ASO
Posted on August 12th, 2016
Pokémon Go - It seems like all anyone can talk about lately. And why not? It became the top grossing app in the US within 13 hours, raising Nintendo’s market value by $9 billion in five days. 21 million users play the game daily. Between four and five million more download it each day. And with well over $1 million daily setting the app above competitors like Candy Crush and Clash of Clans, it seems like The Pokémon Company and Niantic are on top of the world. It might come as a shock, then, that Pokémon Go is in desperate need of ASO. Beneath the sheen of the Pokémon brand, surprisingly little has been done to market Pokémon Go to mobile users. And while brand recognition and online chatter have contributed significantly to make the app number one on the charts, those factors can only take a game so far. As of now, when the social media masses move on to the next big craze, Pokémon Go won’t have a leg to stand on. Let’s start with the app’s most crippling weakness - its keyword rankings. As expected, Pokémon Go ranks for multiple Pokémon-related terms, such as “pokémon games free” and “pokémon RPG”. However, many of these rankings fall well below what you might expect. For instance, as of this writing the app is only rank 8 for “pokémon games free” and a whopping rank 600 for “pokémon RPG”, a shocking figure given that Pokémon Go is, for all intents and purposes, the biggest Pokémon role-playing game of all time. The rankings only get worse from there. A series of surprising oversights means that users who may connect with Pokémon Go will likely never find it through search. For example, the app does not rank at all for Nintendo, a brand closely associated with the Pokémon legacy. Similarly, the app doesn’t register for its world-famous mascot, Pikachu. Nor does it rank for other famous creatures like Mew, Mewtwo, Squirtle, Charmander or Bulbasaur. Even generic phrases are missing from Pokémon Go’s keyword rankings. Core words and phrases that are extremely relevant and could help the app grow by leaps and bounds are outright missing, such as:
iOS 10 Features - 10 Hidden Updates in Apple's New OS
Posted on July 24th, 2016
iOS 10 is coming, and along with it a long list of major changes for developers. But along with those changes come a plethora of small and medium quality-of-life updates that should make this iteration of the iPhone experience the smoothest yet. The below features haven’t been widely publicized by Apple, but expect fans to be extolling their virtues when iOS 10 releases later this year.
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iOS 10 - What Do Upcoming iOS Changes Mean For Your App?
Posted on July 1st, 2016
The recent reveal of iOS 10 means big improvements for users, but it will be even more revolutionary for app developers looking to take their feature set to new heights. Here is a rundown of how these new features will help you make your app more accessible than ever before.
Reports Worth Reading For The Latest Mobile App Store Data
Posted on April 8th, 2016
Although there are many sources reviewing and opining on mobile app data, there are a few exceptional
Lessons Learned From Successful Mobile Marketing Campaigns
Posted on March 25th, 2016
Pause to look around and you'll see the same thing practically everywhere you go -- people staring into their phones. For companies trying to promote products or services, these people are all potential customers. If developed correctly, a strong
5 Steps For App Launch Success
Posted on March 16th, 2016
You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.
Making Sense of the Recent Apple and FaceBook Results
Posted on February 11th, 2016
Allocating budgets and prioritizing projects are primary concerns for marketers and executives. We rely on industry conferences and chatter, what competitors are doing and what is working internally to help guide these decisions. Two of the biggest and most influential companies in technology - one being the biggest company globally, ever - released
Trends in Mobile Marketing
Posted on February 6th, 2016
Mobile app usage and the enormous volume of apps continues to impact