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App Store Holiday Schedule 2020

Posted on November 23, 2020

When is the App Store Holiday Schedule 2020? Learn about the dates of this year's shutdown and how to prepare.

App Store Guidelines on Game Streaming Apps Lead to Lawsuit

Posted on October 10, 2020

Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?

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Apple Releases New App Store Marketing Tool

Posted on October 1, 2020

Apple has released a new App Store Marketing tool with resources to help app developers direct users to their apps. This includes instant access to QR codes, App Store badges and embeddable links and codes to bring users to the App Store listing. If utilized properly, these can be used in conjunction with App Store Optimization to supplement the user flow provided by ASO and drive additional views.

Apple Releases iOS 14, watchOS 7 and More

Posted on September 19, 2020

Apple has officially launched the latest versions of its operating systems. Along with iOS 14, we’re also getting iPadOS 14, watchOS 7 and tvOS 14, bringing new updates to each of Apple’s operating systems. What new features do they bring, and how might they impact your App Store Optimization? iOS 14, as announced at WWDC 2020, brings several new features to iPhone devices, many of which can impact apps and their usage. These include:

App Store Review Guidelines Updated: What Developers Should Know

Posted on September 15, 2020

Apple has updated its App Store Review Guidelines, adding new information about App Clips, streaming services and more. While some of these changes are clarifications to existing rules, others are new guidelines that can impact the presence of apps on the App Store. What should developers know about the new rules, and how will they impact App Store Optimization?

Apple Introduces App Subscription Offer Codes

Posted on September 10, 2020

When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.

App Store Error Limits Country-Based App Distribution

Posted on September 4, 2020

When developers launch an app on the Apple App Store, they can select where it’s released on a country-by-country basis. Each country is set in a certain region, so developers can be as broad or as specific as they need. However, a new bug in the App Store is limiting that range, which is causing trouble for app developers and their App Store Optimization.

App Review Process Changes for Apple App Store

Posted on September 1, 2020

The App Review process is the final hurdle app developers must overcome before getting their app launched or updated on the App Store. Once it goes through the review process, the app is either set to launch on the store or is rejected and developers must make changes. At WWDC 2020, Apple announced upcoming changes to the App Review process. Those changes are now live, including options for developers to challenge the App Review Guidelines. How