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Google Play Developer Console Beta Tests Updates

Posted on June 13, 2020

The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test. Google recently announced the Google Play Console beta, which redesigns the Developer Console and adds new tools to help developers. To understand what these new changes are and how they can help, we should explore the beta in relation to App Store Optimization.

Google Play Store Tests Gameplay Videos for Mobile Games

Posted on May 28, 2020

Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out. A new report from Android Police shows the early testing of a new feature on the Play Store. This integrates YouTube with mobile game Play Store listings to show user-made videos. As the test continues to roll out, it could have an impact on user conversions and App Store Optimization.

Google Play Search Adds New Filters

Posted on May 12, 2020

Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.

Apple Search Ads Expands to Russia

Posted on April 30, 2020

Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing.

Apple Search Ads Update Hints at Expansion

Posted on April 25, 2020

Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.

Google Play Policy Update for Subscriptions and Location Tracking

Posted on April 21, 2020

The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store.

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Google Play Store Adds New Teacher Approved Section

Posted on April 18, 2020

The Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teachers. For developers of educational apps, this presents new opportunities for App Store Optimization.

New iPhone SE Announced: What This Means for App Developers

Posted on April 16, 2020

The new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the new phone’s functionality and how it may impact their App Store Optimization.

Google Play App Developers Get Updates and Resources

Posted on April 9, 2020

Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store.

Apple Extends Update Deadlines

Posted on April 2, 2020

App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store guidelines. Apple recently announced a number of changes to the App Store Guidelines, although recently provided an extension to the deadline for updates. This gives developers extra time to ensure their apps are compliant and optimized.

App Store Adds 20 New Territories

Posted on March 26, 2020

The App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new markets. In an announcement from Apple, both emailed to developers and posted on the Developers Blog, the company stated that App Store support for 20 new countries will be added soon.

Google Play Developer Console Notes Extended Review Times

Posted on March 19, 2020

App developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process can now take a week or longer. According to the Google Play Developer Console, app review times will take longer as a result of adjusted work schedules. The announcement