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After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization.
Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization.
Apple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for their apps to be approved.
The Google Play Developer Console offers a number of tools to help developers manage their apps, including acquisition reports. A recent error in the reports has developers reexamining their traffic, but it serves as a good example of how understanding traffic sources is important for App Store Optimization.
The new Android operating system has launched, breaking the dessert-themed names with “Android 10.” The latest update has brought many changes, some of which can impact apps and their App Store Optimization. As the update rolls out, developers should be aware of what Android 10 brings and what they should do.
The app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has updated the criteria for age ratings on apps made available within the region. This allows apps with certain content to be available there. However, part of the change is impacting apps worldwide, whether or not they’re sold in South Korea.
The Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discovery and accessibility,” which means developers will have to consider its impact on App Store Optimization.
Until recently, Google Play would have apps reviewed and approved or rejected within hours of submission. That is now changing with a new Play Store policy, wherein apps will take up to three days for approval. Developers will want to keep this in mind when planning new releases and updates for their apps.
Google has recently added a new feature to the Play Store, allowing developers to add tags to their apps. While the feature is just rolling out to developers, it’s important to monitor the impact these tags will have on App Store Optimization and an app’s rankings for keywords tied to them.
Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns.
Apple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update accordingly. Failure to do so can result in getting removed from the App Store, which can have long-lasting impacts on its App Store Optimization. At the same time, apps that do update can use this opportunity to stay ahead of the competition as competing apps are impacted by the change.
Google Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimization strategy. With that in mind, let’s take a look at the new changes and see how they can help your app, as well as what the data can’t tell you that ASO software can.