Gummicube Blog

Want more ASO tips?

Contact Us!
+250% Installs!

ASO Topics


Upcoming Google Play Store Changes in Version 17.0.11

Posted on October 11, 2019

Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Optimization. Android 10 and higher devices have an optional dark theme, similar to Apple’s dark mode. The dark theme designed to improve visibility in low-light environments and for those

iOS 13 Launches: What App Developers Should Know

Posted on September 20, 2019

After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization. Many of the new iOS 13 features have been advertised and well-known for some time, while others have received less press. These updates include:

Google Play Review Process: How Long Will You Wait?

Posted on September 14, 2019

Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization. In August, app developers began reporting an unexpected three-day wait time for their apps to be approved. Google’s notification stated

Apple Announces App Store Guideline Updates in Advance of iOS 13

Posted on September 13, 2019

Apple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for their apps to be approved. “Sign in with Apple” is designed as a useful way to let users sign into accounts on a wide range of apps and websites from a single account. Every account is

Google Play Developer Console Error Misattributes Traffic

Posted on September 7, 2019

The Google Play Developer Console offers a number of tools to help developers manage their apps, including acquisition reports. A recent error in the reports has developers reexamining their traffic, but it serves as a good example of how understanding traffic sources is important for App Store Optimization.

Android 10 Launches: What to Update for ASO

Posted on September 6, 2019

The new Android operating system has launched, breaking the dessert-themed names with “Android 10.” The latest update has brought many changes, some of which can impact apps and their App Store Optimization. As the update rolls out, developers should be aware of what Android 10 brings and what they should do.

Complete ASO Solution

Gummicube addresses every aspect of ASO from technology to execution and measurement


App Store Changes 17+ Age Category for Improved Availability

Posted on August 23, 2019

The app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has updated the criteria for age ratings on apps made available within the region. This allows apps with certain content to be available there. However, part of the change is impacting apps worldwide, whether or

Google Play Store Updates with New Tabs, Layouts & More

Posted on August 22, 2019

The Google Play Store frequently launches updates to improve the user experience. The latest update is a structural change, which includes adjustments to how apps are sorted and viewed. Google claims the redesign is intended to “improve app discovery and accessibility,” which means developers will have to consider its impact on App Store Optimization.

Google Changes App Approval Process

Posted on August 17, 2019

Until recently, Google Play would have apps reviewed and approved or rejected within hours of submission. That is now changing with a new Play Store policy, wherein apps will take up to three days for approval. Developers will want to keep this in mind when planning new releases and updates for their apps.

Google Play Adds Tags

Posted on August 16, 2019

Google has recently added a new feature to the Play Store, allowing developers to add tags to their apps. While the feature is just rolling out to developers, it’s important to monitor the impact these tags will have on App Store Optimization and an app’s rankings for keywords tied to them. Tags are new features for sorting and displaying apps on the Play Store. As of recent announcements, developers can choose the tags that

Apple Search Ads Changes Default Creatives

Posted on August 15, 2019

Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns. In June 2018, Apple added creative sets to Search Ads. These let developers choose what screenshots they want to display with their

iOS App Privacy and VoIP Data Collection

Posted on August 9, 2019

Apple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update accordingly. Failure to do so can result in getting removed from the App Store, which can have long-lasting impacts on its App Store Optimization. At the same time, apps that do update can use this opportunity