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Apple has changed its restrictions on downloads over cellular data for the upcoming iOS 13. While it previously increased the limit from 150 MB to 200 MB, Apple has now lifted the restriction altogether. With this change, users will be able to download apps from the App Store regardless of size, even when they’re not connected to a WiFi network.
Google is set to roll out new updates for Google Ads that will impact how apps are discovered in web searches. What makes this interesting is that it’s designed for iOS apps, rather than Google Play apps. The company will be able to access Google Search inventory on the Safari browser for iOS, a move intended to improve traffic and impressions from searches on iOS devices. This could change how iOS developers implement their paid campaign strategies.
Apple has rolled out several changes to the App Store Review Guidelines, encompassing rules for advertising, gambling apps, VPNs and more. These changes may impact how several apps are built and marketed, so app developers should pay close attention to the changes and how it may impact their App Store Optimization.
Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal.
There is a legal debate over the fate of microtransactions, particularly loot boxes. A proposed bill could impact the sale of randomized in-game items, including loot boxes or summons in “gacha” games. At the same time, Google has added a new Play Store policy wherein developers must disclose the odds of receiving items in loot boxes. Apps and mobile with loot boxes or similar systems should look at the new requirements and think about how to utilize them for their App Store Optimization strategy.
Google has announced a new set of developer policies designed to create a safer online environment for children and families. This includes keeping personal information secure, monitoring advertisements and selecting a target audience in line with their content. These changes can not only help keep the Play Store safer for kids, it can also assist with proper audience targeting for App Store Optimization.
The latest iOS update has launched, bringing several new features and enhancements to mobile devices. With the update to iOS 12.3, it’s important to look at what’s new, what’s changing and what app developers can utilize for their apps and App Store Optimization.
Apple has been facing legal challenges with how it manages the App Store. In addition to antitrust inquiries from the European Union, it has been battling in the Apple v. Pepper suit. The Supreme Court is letting the lawsuit proceed and rejected Apple’s arguments, and while the case is in its early stages, it could have a major impact on the App Store.
An app’s ratings play a large role in its success, as they help determine its placement within the App Store and Play Store as well as inform users on what others think of it. This makes them important for App Store Optimization for both rankings and conversions. Now, Google is changing how the star ratings on its Play Store work, so that an app’s ratings are weighted towards its most recent version.
The Google Play Store has updated with new features for app developers. These are designed to incentivize users to help improve responsiveness and let user reviews pre-register for upcoming apps. Both are important aspects of App Store Optimization, so the new tools can be used to enhance an app’s ASO on the Google Play Store.
Several developers, whose apps are designed to reduce screen time or implement parental controls, have reported being removed or restricted from the Apple App Store. Apple has stated that some of the apps were removed for using Mobile Device Management technology against the App Store Guidelines. However, there are accusations that the removals are instead to reduce competitors for its own Screen Time feature. No matter what the reason, developers can help keep their app safe and compete with Screen Time through proper App Store Optimization.
Google has announced the nominees for the Google Play Awards, which recognizes the top apps and games for Android devices. The winners will be announced just before Google I/O 2019, set to be held May 7-9. Being nominated itself is an honor, but developers can utilize App Store Optimization best practices to increase their chances of getting noticed, while nominees can utilize their status for their own ASO.