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Search Ads: Add New Reporting & Localizations to Support Mobile Marketing

Posted on December 14, 2018

Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.
app-stores-score-on-black-friday

App Stores Score on Black Friday 2018

Posted on December 7, 2018

With Black Friday and Cyber Monday 2018 behind us, it’s important to look at how the holiday sales impacted app store profits across the US. 2018 sales reached a new record for the Apple App Store and Google Play Store, with combined spending of over $75 million. Of the two stores, the Apple App Store saw the majority of the profits, with consumers spending $52 million on app purchases and in-app sales. Google Play earned less than half
google-play-store-new-ratings-reviews-redesign

Google Play Store: New Ratings & Reviews Redesign

Posted on November 30, 2018

Google has been testing out new updates for the Play Store, occasionally rolling out changes for users or rolling them back to make further adjustments. One important change is the update to the “Ratings and Reviews” section. It’s important to understand what this change is and how it will impact the effect reviews have on App Store Optimization.
android-app-bundles-updates

Android App Bundles: Updates & What You Need to Know

Posted on November 16, 2018

Google recently announced updates and enhancements to the Android App Bundles, designed to make apps easier to deliver and take up less space. In addition to the update, there are several beta features currently being tested, which are intended to make it easier to deliver features or integrate instant apps.
apple-search-ads-adds-bid-suggestions

Apple Search Ads Adds Bid Suggestions

Posted on November 13, 2018

Apple Search Ads (ASA) is an excellent marketing tool for getting an app to the top of search results for relevant keywords, as well as a useful feature for App Store Optimization. However, developers often wonder how much they should bid – if they spend too much, any sales the ads generate won’t provide enough profit, but if they bid too little, their apps won’t appear enough either. As such, Apple has added bid suggestions to Search Ads, so developers
android-dev-summit-what-developers-should-know

Android Dev Summit: What Developers Should Know

Posted on November 9, 2018

Google has revealed a number of new updates, features and innovations at the Android Developer Summit in Mountain View. With all the new changes and enhancements on the way, developers should start thinking now about what’s coming up and how it will impact their App Store Optimization. Perhaps the biggest buzz from the Android Developer Summit is from Android Foldables. With Samsung working on foldable smartphones, Google is laying
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New iPad Pro: What You Need to Know for Your ASO Strategy

Posted on November 2, 2018

Apple recently announced the new iPad Pro, and the information they’re revealing has users and developers excited. As such, it’s important to understand what the new iPad Pro is bringing and what developers need to do to prepare and utilize it, along with how it will impact their App Store Optimization.
apple-on-subscription-apps

Apple on Subscription Apps

Posted on October 26, 2018

Subscriptions are a key source of income for many apps, as well as for Apple. Customers have spent over $10.6 billion in subscriptions over the course of 2017, and developers want a piece of that profit. As such, Apple has been encouraging the growth of subscription apps. In addition to encouraging developers to add subscription prices, the company is expanding its app bundle offerings to include apps that offer subscriptions. Simultaneously, there
google-playtime-announcements-for-apps

Google Playtime Announcements for Apps

Posted on October 19, 2018

Google has announced new features and functions for Google Play, which will be made available for its Early Adopter Program (EAP) soon before rolling out worldwide. These were revealed at the Google Playtime event in Berlin in addition to official announcements on the company’s Twitter. One of the announcements is a new API that enables apps to prompt updates without having to leave the app itself. The immediate in-app updates create
apple-app-store-q3-earnings-outpace-google-play

Apple App Store Generated More Growth than Google Play in Q3

Posted on October 12, 2018

The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned93% more than Google Play in Q3. With that said, it’s important to understand what this means for the app economy and App Store Optimization.
google-play-store-launches-redesign

Google Play Store Launches Redesign: What it Means for ASO

Posted on October 5, 2018

Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized.
apple-releases-new-search-ads-statistics

Apple Releases New Search Ads Statistics

Posted on September 28, 2018

Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.