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Mobile App Trends: What to Look Out for in 2018

Posted on December 23, 2017

2017 was a huge year for app developers, and companies, publishers and more have realized that mobile apps are more than a novelty: they’re a necessity. The number of mobile apps on the App Store and Google Play Store exploded past 2 million combined in 2017. Along with the number of mobile apps increasing, according to Statista, the number of free mobile downloads is supposed to surpass 253 billion at the end of 2017. The mobile apps market is thriving,

The Pros & Cons of Apple Pre-Order: Is it Right for You?

Posted on December 20, 2017

On Dec. 11th, Apple announced a new feature in the App Store for all developers: Apple Pre-Order. The new feature presents developers with the option to let users pre-order their app before its official release date. The addition of Apple Pre-Order adds another layer of discovery, benefitting app developers. It drives initial hype around their app, allowing them to create their app store listing to start driving visibility. Contrary to a similar

5 reasons why Your UAC Strategy is Failing

Posted on December 13, 2017

On September 15th, 2017, Google shook up the mobile marketing world and announced that AdWords will be moving all app install campaigns to a new Universal App Campaigns (UAC) format. This means that Google will no longer support standard mobile app install campaigns across their search and display networks. If marketers want to drive mobile traffic via AdWords, they will only be able to run UAC. With Universal App Campaigns (UAC), marketers can promote

Apple Releases Two New Search Ads Programs

Posted on December 8, 2017

As the holidays are quickly approaching, Apple is giving developers the gift of Search Ads Basic and Search Ads Advanced, their newly released Search Ads programs. Since Apple announced Search Ads in late 2016, they have been a vital tool for developers expanding their app’s audience and visibility. They have also greatly helped developers understand the need to optimize their app’s metadata using ASO. Thanks to Apple’s two new programs, app developers

iPhone X – Tips on Creating Screenshots

Posted on November 10, 2017

Now that the iPhone X is released to the public, more and more app developers are realizing that they’ll need to create different sized screenshots to accommodate the new display size. While many users are excited about the brand-new retina display, they are also excited about its 5.8-inch display, which is larger than any iPhone Plus display of 5.5-inches. iPhone X screenshots are currently optional, but they will not size down to scale for other

iPhone X Screenshots – Be Prepared for Nov. 3rd

Posted on November 2, 2017

Now that users and developers alike are used to iOS 11, they have a new iOS device to get ready for. The iPhone X is nearly here and Apple has kindly reminded app developers to get their apps and screenshots ready for the device. Since the iPhone X features a different sized screen, developers need to make sure that their app and screenshots will work with the phone. Developers can currently test their apps using the iPhone X simulator in Xcode to

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The App Store Surfaces Old Reviews; Are There Fixes?

Posted on October 16, 2017

Despite the anticipation behind iOS 11, many users and developers alike took note that the App Store was prioritizing old reviews first when the beta for iOS 11 was released, but now that it has launched, it seems those old reviews are still present. Previously, users could sort reviews by “Most Recent,” “Most Helpful,” “Most Favorable” or “Most Critical. Without those filter options, users are stuck seeing old reviews on outdated version of an app.

New iTunes Update Removes the App Store

Posted on October 3, 2017

Before the world met the newly designed App Store, many noticed that Apple made significant changes to their latest version of iTunes. This change completely removes the App Store from iTunes, returning the app to its original function of a music and entertainment player. For years, users have been able to get their iOS apps directly from iTunes, making the app massive and considered an all-in-one platform. Apple has taken significant steps in streamlining

iOS 11 Checklist: Be Prepared Before Sep. 19th

Posted on September 19, 2017

Apple has finally announced when users can expect iOS 11 to launch, and that golden day is September 19th. For months, developers have been rapidly gathering their resources to make sure their app’s metadata is prepared for the all-new App Store. In order to make sure your app won’t get rejected or lose any of its visibility, look at our checklist for iOS 11 just in case you need to make any last-minute adjustments.

Google Cracks Down on Glitchy Apps

Posted on August 9, 2017

Quality over quantity is a concept that is increasingly difficult to achieve in the app market, especially on Google Play. Currently, the Play Store has over 2 million available apps, but in an attempt to help users find quality apps and games, Google has made drastic changes to their search algorithm. Google will now hide crashing apps from the Play Store and display higher quality apps more often than lower quality apps. The tech company made its

App Store vs Google Play: Revenue & Downloads

Posted on July 20, 2017

With the close of Q2, we’re looking back to the beginning of the year to see how revenue and downloads changed thus far for giants of the mobile industry. The numbers are in, and companies like Google and Apple reported positive net revenue, in addition to overall growth of the App Store and the Google Play Store. Google announced back in May of 2017 that the company saw 82 billion downloads from the Google Play Store in 2016, causing surge of revenue

The Future of Games on the App Store

Posted on July 14, 2017

Developers are currently scrambling to make sure their metadata will be completely ready for iOS 11’s launch this coming fall. Apple announced big changes to the App Store such as the revamped navigation bar, which now features three new tabs, Today, Games and Apps. This redesign means that Apple has finally separated games from other apps, essentially creating two App Stores with their own separate top charts and featured content. Making games its