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Android Excellence: Google’s Answer to Editorialized Content

Posted on July 8, 2017

Apple recently announced a complete redesign of its App Store, shifting their focus toward editorialized content such as interviews, tips and tricks and stories on apps and developers. While the App Store’s redesign won’t debut until the launch of iOS 11, Google has already announced its own plans to expand their editorial content with a new program called Android Excellence. Similar to Apple’s new Today tab, Android Excellence will highlight the

The Death of Chart Boosting

Posted on June 23, 2017

At WWDC Apple announced that the App Store will be completely redesigned in the Fall of 2017. It seems that from the changes that are being made, Apple’s goal is to help improve the overall discoverability of content by breaking Games out from apps as well as highlighting more unique editorial handpicked content. This change is a very strong indicator that Apple feels that Games as a category is becoming more dominant and needs its own spotlight.

How Preview Videos in the New App Store Will Affect Conversion

Posted on June 21, 2017

On June 5th, Apple announced that the App Store will also feature editorialized content focusing on apps, games and developers handpicked by Apple. This editorialized content will feature all pieces of metadata including multiple App Preview Videos. Preview Videos are a crucial piece of metadata that many developers have been experimenting with for years. With the release of iOS 11, developers will then be able to submit up to three Preview Videos.

App Store Faces Huge Changes this Fall

Posted on June 13, 2017

In case you missed any details from the WWDC 2017 keynote on June 5th, Gummicube has everything to keep you up-to-date. Apple announced spectacular improvements to their hardware, SDKS and developer tools. The jaw-dropping moment happened during the iOS 11 announcement, where Apple divulged the App Store will be completely redesigned in the fall, making this the biggest update to the App Store since its launch 9 years ago.

Google Makes Major Updates to AdMob & UAC

Posted on June 7, 2017

Competition in the Google Play Store is fierce and the opportunity size is huge with more than 2 billion monthly active Android users. Developers are engaged in a constant battle to grab users’ attention and gain marketshare. Google, which built its business making online advertising more effective, is now rolling out major changes to improve its mobile marketing platforms. During the Google I/O conference on May 17th, the company simultaneously

Top 5 Mobile App Development Trends

Posted on June 1, 2017

Mobile app development cannot be ignored as developers are trying to meet high user demands and keep up with current trends, which will later be reflected in their apps. So far in 2017, we have seen developers realizing how important ASO is to help their app become more discoverable in the app stores. Many have said that 2017 could be the benchmark for mobile as more and more developers gravitate toward the same mobile trends. Developers need to

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Google Play Developer Console Gets an Update

Posted on May 25, 2017

At the Google I/O Developer Conference , the tech company announced the new updates coming to the Google Play Console to help developers create more apps and improve their current app’s performance. Last year for the Play Store alone, users downloaded 82 billion apps, and now there are 2 billion active Android devices around the world. These stats reinforce the importance for more data regarding where users are coming from details if the app struggling

Google I/O: Big Changes Coming to Android

Posted on May 20, 2017

Google’s I/O conference kicked off with major announcements that will help users and developers. CEO Sundar Pichai made a stunning announcement that there are now 2 billion monthly active Android users, and there were 82 billion app installs in 2016. Google showed off its technology by starting its keynote on Wednesday addressing its advances in artificial intelligence that will be coming to Google Assistant soon. The tech company is also making

Apple App Analytics: Referral & Search Data

Posted on May 18, 2017

Apple’s App Analytics update is now giving developers access to specific data on App Store Sources and Referral Data, making it easier to find where their app’s current customers come from. Now, developers can view attribution and conversion metrics with a clearer picture tied to organic versus non-organic installs in iTunes Connect. The updated App Analytics tools will provide key insights to pertinent data regarding how many users find the app

Apple Now Shares App Attribution Data for Organic Search

Posted on May 6, 2017

Apple Releases Updated App Analytics with new App Attribution Data; App Developers Can Now View Search & Organic Installs Apple announced that it has updated App Analytics inside of iTunes Connect with new datasets that provide attribution into installs that come from App Store search. This bombshell announcement is ushering in a new level of transparency around app attribution. It also underscores the importance of search as a channel and the value

iOS 10.3: Customizable App Icons

Posted on April 14, 2017

Apple’s newest software update, iOS 10.3, made waves when the company announced that developers could now respond to user reviews. While developers are making time to respond to reviews, others detect another hidden gem of iOS 10.3. Before the software update was released, developers took notice a new function in the SDK that allows for multiple app icons for one app. While iOS 10.3 is only two weeks old, one company has already implemented the new

App Icons Can Now be Tested in iOS 10.3

Posted on March 16, 2017

As companies roll out new software, it opens new opportunities for developers to explore features that will benefit an app’s conversion rate and what it means for the future of mobile apps. When Apple released its public beta of iOS 10.3, the biggest buzz introduced was developers getting the opportunity to respond to reviews. Not only can users interact with developers, it gives the developers the chance to improve conversion rates. However, many