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google-empowers-advertisers-with-machine-learning

Google Empowers Advertisers with Machine Learning

Posted on July 13, 2018

On July 10, Google unveiled new marketing tools designed to help marketers create more effective ads. This will provide marketers with machine learning technology, so that they can create more responsive search ads, maximize performance and better reach their revenue goals. Google’s announcement includes four new products:
apple-search-ads-expands-its-territories

Apple Search Ads Expands its Territories

Posted on July 7, 2018

Apple Search Ads has proven itself indispensable to app developers, helping them find greater visibility and relevancy for their ads. It’s a success for both Apple and developers, with conversion rates holding at around 50 percent and a cost per acquisition that’s below $1.50. Additionally, the tech company recently added creative sets to help developers target more niche audiences and keywords. With Apple adding new features to the Search Ads platform,
apple-launches-sirikit

Apple Launches SiriKit: How Will Your App be Affected?

Posted on June 16, 2018

Among the announcements from Apple at WWDC 2018 was that Siri, its virtual assistant, would be receiving an upgrade to allow greater interactivity with apps. With SiriKit, iOS and watchOS apps can work with Siri, providing developers new possibilities to increase user retention, discovery and usage.
apple-adds-creative-sets-to-search-ads

Apple Adds Creative Sets to Search Ads

Posted on June 6, 2018

TheApple Search Adstool has been a marketing staple for many app developers since it was first released in 2016, and has helped boost conversion rates of average mobile users to 50%. Since its release, Apple has expanded the tool to various countries and released two programs, Search Ads Basic and Search Ads Advanced. Throughout these updates and expansions, one thing has been consistent: where the creative images come from. Search Ads makes marketing
is-this-the-end-of-google-plays-feature-graphic

Is This the End of Google Play’s Feature Graphic?

Posted on May 25, 2018

Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear. Since the feature graphic is essential for converting users, its loss will
instant-apps-what-are-they-will-they-benefit-developers

Instant Apps: What Are They & Will They Benefit Developers?

Posted on May 23, 2018

Have you ever wanted to try an app before downloading it? Developers are constantly looking at new strategies and tools that will help them improve conversion and retention, but many suffer from users that download their app and either open it once and uninstall, or never even open it. In order to improve conversion rates, Google released Instant Apps, also known as Google Play Instant. This feature, first introduced at Google I/O 2016, allows users
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Facebook Marketing for Mobile Growth

Posted on April 18, 2018

Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important
google-play-store-overhaul

Another Google Play Store Overhaul

Posted on April 14, 2018

Google has launched yet another set of updates for its Play Store with changes that could effect how apps are found and viewed. Developers are working on adjusting their ASO strategy accordingly based off how the updates will impact downloads. A quick note. Some of these changes seem to be live across all devices, while others, specifically the featured image change, is still rolling out. Of the 5 Android devices we tried, only 1 had the change.
mobile-apps-marketing

Marketing your Mobile Apps

Posted on April 4, 2018

Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either. This article is a collection of content we have published that will help you understand the marketing of mobile apps in non-traditional ways, both to get new users and keep them
google-is-making-waves-with-updates-to-the-play-store

Google is Making Waves with Updates to the Play Store

Posted on March 28, 2018

Google is at it again with new updates to their Google Play Store that seem to have come out of the blue. Within the past few weeks, users have been reporting new updates that help improve the user experience both in the Play Store and while using apps and playing mobile game. These changes will help users navigate the Google Play Store more easily, discover apps, engage better with ads and even allow users to try apps without installing.
apple-quietly-updates-number-of-screenshots

Apple Quietly Updates Number of Screenshots

Posted on February 23, 2018

iOS app developers – big news for your App Store product pages. Apple quietly released an update on iTunes Connect allowing you to now upload up to ten screenshots. That’s right, the tech company drastically increased the number of screenshots that can be used to showcase your app’s UI and core features. Apple also updated their Product Page Optimization link to include the newly updated number. Despite the total number going up, the amount of screenshots
how-to-avoid-being-rejected-from-the-google-play-store

How to Avoid Being Rejected from The Google Play Store

Posted on February 2, 2018

Over the past few years, Google has worked hard to increase trust in the Play Store by constantly removing bad apps and improving their technology to make sure similar apps never appear in the first place. This hasn’t been easy for them since they rely on an automated approval process rather than human interaction, but their algorithm has come a long way. In the fight against the bad seed developers, 2017 was a banner year, with over 700,000 apps