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Siri Shortcuts: How Apps Are Using It Already

Posted on September 21, 2018

iOS 12 has just launched, and already we’re seeing apps begin to take advantage of the new features it has to offer. Among the most popular of the upgrades is Siri Shortcuts, which enables users to create custom commands for Siri to launch multiple apps and perform functions on them with a single request. Several developers are already boasting apps compatible with Siri Shortcuts, but they need proper App Store Optimization to truly make the most

iOS 12 Update Launches – What You Need to Know

Posted on September 18, 2018

The next big update for iOS devices has launched, and users will begin updating to iOS 12 over the coming days. With new changes rolling out, there are several questions one must ask. What will it provide users? What should developers do? And how will it impact App Store Optimization? 1. What’s New in iOS 12? iOS 12 introduces several new updates and enhancements for iPhones and iPads. Several of these were introduced at WWDC earlier this year, so

iPhone XR, XS, XS Max: Apple's New iPhones & What They Mean for ASO

Posted on September 13, 2018

At the Apple Special Event, held September 12, 2018, Apple announced the latest in its iPhone devices: the iPhone XS, iPhone XS Max and iPhone XR. These new devices boast several enhancements, which app developers will want to make note of as they update their apps and create new ones to fully utilize the capabilities of the new devices. Additionally, Apple announced changes to the Mac App Store with macOS Mojave, which will be released September

Google Play Developer Console Shows New Organic Traffic Info

Posted on September 7, 2018

A recent update to the Google Play Developer Console is providing interesting new information. Acquisition reports now show new insights on how users discover an app on the Play Store through organic acquisitions. Google’s update separates organic acquisitions into “Explore” and “Search,” so developers can get a better understanding of where their organic traffic is coming from. It’s similar to Apple’s “Browse” and “Search”

Google Play Includes Streaming Apps in Show Searches

Posted on August 31, 2018

When users search for a television streaming app, they often search for the specific shows they want to watch. Google Play app developers attempted to take advantage of this by listing their app’s shows in the description, but now Google is giving them a boost by making TV apps show up in searches for the shows they stream. A recent update to the Google Play Store now places TV and streaming apps in searches for the shows they feature. This follows

Netflix, Fortnite Developers Look to Circumvent 30% App Store "Tax"

Posted on August 24, 2018

When you pay for an app on the Apple App Store or Google Play Store, or when you make an in-app purchase, the App Stores take a cut of the purchase. For small micro-transactions, that 30% cut is only a few cents per purchase, but the numbers start rising when you look at highly successful apps. Some of them are tired of seeing Apple and Google take up to a third of their profits, and they’re trying to find a way out. Companies, app developers and

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Google UAC is Now Google Ads: Top 3 Things You Must Know

Posted on August 16, 2018

Google AdWords and Google Universal App Campaigns (UAC) have undergone a brand transformation and are now known as Google Ads. With this change, app developers and marketers have to wonder: what does this mean for the ads for their apps? As marketing is an important aspect of App Store Optimization, it’s helpful to understand what this change means and whether or not it will impact your ASO strategy.

Google Play Launches Early Access for Apps

Posted on August 10, 2018

Typically, beta tests of apps are released to a select group before the app becomes fully available. Google Play has allowed developers to release beta versions of their apps before, but is now giving them the chance to release their apps as early access versions for users to install. Early access apps allow users to install and use an app or mobile game before its full release, as per the app’s instructions. This is separate although not exclusive

Apple Ends iTunes Affiliate Program for Apps

Posted on August 3, 2018

Apple’s iTunes Affiliate program, which has allowed websites to earn commissions by linking to apps, is now ending. As of October 1, Apple will drop apps and in-app purchases from the iTunes Affiliate Program, although content such as music and books will remain. With this change, app developers will lose a source of impressions and traffic. As such, a solid App Store Optimization strategy and Search Ads campaigns will be even more important. Until

Apple App Store vs Google Play: Whose Revenue is Higher?

Posted on July 27, 2018

We’re over half-way through 2018 and revenues are on the rise for the app economy. Between the two app stores, though, which one is seeing higher profits? More importantly, why? In the first half of the year, Apple’s App Store brought in nearly double the revenue of the Google Play Store, in spite of seeing fewer downloads overall. However, this is not bad news for Google Play by any extent (its own profits remain at a comfortable $11.8 billion),

App Store Connect Adds a Territory Filter – Here’s What it Means for You

Posted on July 26, 2018

Apple recently launched a new update for App Store Connect, which replaced iTunes Connect earlier this year. This update helps filter ratings by territories and saves filter settings for easier access, which will enable better regional responsiveness and localization. The App Store Connect update enables a territory filter for Ratings and Reviews, which defaults to “All Territories.” When users apply the filter, it will automatically save their settings,

Android Adds Adaptive Icons

Posted on July 19, 2018

Google has revealed a new tool for app creatives, allowing for adaptive launcher icons. With this, developers can set up their apps’ icons to display as square or circular images, better matching the device it’s being viewed on. Additionally, adaptive icons allows for new visual effects to capture users’ attention. By utilizing a foreground and background layer, it enables movement on the icon image. The adaptive icons will be available on all devices