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Facebook Mobile Advertising

Posted on January 19, 2016

The more specific advertisers can get in targeting their advertisements to audiences, the better they can deliver, test and optimize the ads and their target audience. No one provides better targeting options at scale than Facebook. With Facebook, advertisers can reach specific audiences based on where the live, their age, gender, what they read and share, what they like and about 1,000 other data points in a medium where they spend more time than

App Subscriptions as a Mobile Monetization Model

Posted on January 13, 2016

With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.

Growth and Advancements in Mobile eCommerce

Posted on January 12, 2016

Mobile ecommerce can impact a mobile app's user lifetime values (LTVs) and the value and cost of mobile ad space. Whether you have a reason to implement mobile shopping in your apps or not, mobile ecommerce impacts your mobile app portfolio. With 2015 closed out, and the holiday season shopping data complete - we can get a good idea of how big of an impact ecommerce has had on retail, and what the impact of mobile was on ecommerce and in-store shopping.

Enterprise Mobile Apps and Mobile's Move into Business

Posted on January 8, 2016

In Tim Cook’s introduction of the new iPad Pro during Apple’s fall event, and in subsequent interviews - the message was clear - the iPad Pro is to be a business laptop replacement. Apple makes the majority of their revenue from selling hardware. Public partnerships with IBM, Cisco and other enterprise app publishers support the narrative - Apple is aiming to sell more hardware in the enterprise and they are driving demand for their hardware via

The Mobile Impact on Holiday Shopping

Posted on December 23, 2015

As we leave for our holiday vacations, let’s take a look at how mobile and mobile apps have not only nudged their way into retail, but how mobile shopping is now leading much of the shopping experience. We are not talking about mobile or apps taking over only ecommerce (which they are), but the huge impact mobile is having in “brick and mortar” - meaning the impact of mobile on all retail sales. Until recently, there was a clear divide between ecommerce

Deep Linking and iOS 9 - How Deep Linking Affects Discoverability

Posted on December 17, 2015

Apple’s latest mobile operating system, iOS 9 introduces exciting new features not only for iPhone and iPad users, but for developers and marketers as well. Siri and Spotlight now index and include mobile apps in search results. Apps are indexed not only by the metadata in the app store listing, but also metadata used for specific in-app content.

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How Mobile is Changing Everything

Posted on July 1, 2015

In 2011, Marc Andreessen released an essay in the Wall Street Journal proclaiming "Software is eating the world". The "internet bubble" had occurred 10 years prior and Andreessen was trying point out that the market hadn't recovered emotionally as many tech stocks were widely undervalued. Andreessen is one of only 6 people in the World Wide Web Hall of Fame, the creator of the first widely used web browser (Mosaic), Netscape, Opsware (sold to HP

The Coming Mobile Ad Spend Tsunami

Posted on June 26, 2015

When we see mobile ad spend charts like this from the annual Internet Trends report from Kleiner-Perkins: The data is clear - digital consumption has caught up with traditional media. Mobile and "internet" or desktop are about even with 24% of the consumption share - adding up to 48% of media share. And while the desktop internet advertising spend almost matches what would be expected based on usage, print is way over represented and mobile is extremely

Apple Passes 63 Billion Mobile App Downloads From Store Search

Posted on June 12, 2015

The Moscone Center in San Francisco has been busy, and one of the key takeaways from WWDC 2015is the importance of ASO. After playing host to Google's annual developer conference "Google I/O", Apple held their Worldwide Developers Conference (WWDC) this week. While missing some of the splash of previous WWDCs, the 2015 version still delivered.

Mostly Mobile - Facebook, Google and others are now predominantly mobile companies

Posted on May 28, 2015

Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple? Sure but they sell Macs too. We know Instagram, Uber, WhatsApp, SnapChat - all mobile first. What about Twitter, Pinterest, Facebook and Pandora? According to the mobile app statistics, including the latest revenue and usage data - all of the above are generating more revenue, more growth and have more usage as mobile apps and/or mobile platforms.

Android Passes iOS in Mobile Ad Revenues

Posted on May 18, 2015

The mobile revenue share continues to trend toward Android. Last year, Android passed iOS in share of mobile ad impressions, or ad traffic. According to Opera Software's latest "State of Mobile Advertising" report - Android now leads in mobile ad revenues as well. For mobile ad revenues only, iOS monetizes 3 times better than Android. That is to say, in aggregate, an ad shown on iOS makes 3x that of an ad impression on an Android device.