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iOS App Titles - Apple Cracks Down

Posted on September 3, 2016

For the first time since in its eight-year history, the App Store’s title field will be shortened from the previous 255-character limit to a new, concise 50 characters. Apple made the announcement to developers early on September 1st, sending shockwaves through the development community as many apps will be forced to alter their titles.

Search Ads - How Paid Search Will Impact iOS Developers

Posted on August 26, 2016

This Fall Apple is preparing to initiate the biggest shift for App Store search yet in the form of Search Ads, sponsored app placements that will appear at the top of certain searches within the App Store. Apple’s developer page bills Search Ads as “an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours”.

ASO Trends for Fall 2016

Posted on August 17, 2016

Another season, another batch of brand-new App Store trends. This Fall you’ll find everything from presidents to Pikachu ruling the mobile roost. Look for these topics to dominate the mobile conversation in Fall 2016. One of this Fall’s biggest search trends has already kicked off in grand fashion. The Summer Olympic Games began on August 5th with a widely-publicized opening celebration, but the games themselves had been

Pokémon Go - Why the Hit App Needs ASO

Posted on August 12, 2016

Pokémon Go - It seems like all anyone can talk about lately. And why not? It became the top grossing app in the US within 13 hours, raising Nintendo’s market value by $9 billion in five days. 21 million users play the game daily. Between four and five million more download it each day. And with well over $1 million daily setting the app above competitors like Candy Crush and Clash of Clans, it seems like The Pokémon Company and Niantic are on top

iOS 10 Features - 10 Hidden Updates in Apple's New OS

Posted on July 24, 2016

iOS 10 is coming, and along with it a long list of major changes for developers. But along with those changes come a plethora of small and medium quality-of-life updates that should make this iteration of the iPhone experience the smoothest yet. The below features haven’t been widely publicized by Apple, but expect fans to be extolling their virtues when iOS 10 releases later this year.

iOS 10 - What Do Upcoming iOS Changes Mean For Your App?

Posted on July 1, 2016

The recent reveal of iOS 10 means big improvements for users, but it will be even more revolutionary for app developers looking to take their feature set to new heights. Here is a rundown of how these new features will help you make your app more accessible than ever before. In recent years the iPhone home screen has become cluttered with official apps. Junk apps like iBooks, News,

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Reports Worth Reading For The Latest Mobile App Store Data

Posted on April 8, 2016

Although there are many sources reviewing and opining on mobile app data, there are a few exceptional resources that generate original data. These resources are uniquely positioned to access and report on mobile app and app store data (data they collect and often only they can collect) or offer solid and thoroughly researched information and analysis. Let's take a look a few reports and sources worth subscribing to or bookmarking.

Lessons Learned From Successful Mobile Marketing Campaigns

Posted on March 25, 2016

Pause to look around and you'll see the same thing practically everywhere you go -- people staring into their phones. For companies trying to promote products or services, these people are all potential customers. If developed correctly, a strong mobile marketing campaign can provide a company a lasting return. Companies thinking about implementing a mobile marketing strategy can learn numerous lessons from some of the most successful campaigns to

5 Steps For App Launch Success

Posted on March 16, 2016

You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.

Making Sense of the Recent Apple and FaceBook Results

Posted on February 11, 2016

Allocating budgets and prioritizing projects are primary concerns for marketers and executives. We rely on industry conferences and chatter, what competitors are doing and what is working internally to help guide these decisions. Two of the biggest and most influential companies in technology - one being the biggest company globally, ever - released their quarterly reports providing a look into what is driving their results (good or bad). To follow

Trends in Mobile Marketing

Posted on February 6, 2016

Mobile app usage and the enormous volume of apps continues to impact marketing departments and requires mobile marketing and promotion to evolve. We see the impact and change in ASO, messaging, notifications, shopping. Continue to stay on top of trends - specifically related to mobile app marketing, or get passed by those who are embracing mobile and spearheading the related marketing efforts. The end game for mobile marketing and app marketing

Parse Migration and Alternatives

Posted on February 3, 2016

In a surprise to much of the community, Parse is folding up shop and will now be available only as an open-source Node.js project. A quick bit of history - Parse is a BaaS or Backend as a Service, making it easy for developers to build a database of assets for mobile apps, as well as add services like authentication and push to their mobile apps. Facebook acquired Parse in April of 2013, and it looked like the future was bright. Parse had just released