Posted on August 11, 2020
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.
Posted on August 6, 2020
With iOS 14 on the horizon and a new beta released, app developers are preparing their apps to run properly on the new OS. Developers behind email and browser apps may have a little extra work to do, as Apple has published special guidelines and settings that these sorts of apps must use to be set as default alternatives to Safari and Mail.
Posted on August 4, 2020
Google has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall.
With these new phones, app developers will want to ensure their apps are optimized and ready for all that’s to come.
Posted on August 1, 2020
Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed.
What impact does the release of a new iPhone have on ASO, and how will this delay impact apps and their optimization?
Posted on July 30, 2020
The App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying before the Antitrust Subcommittee, and the results of this case could impact the app stores.
Posted on July 25, 2020
Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.
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Posted on July 18, 2020
Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.
Posted on July 9, 2020
Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory.
This change will make Account Hold and Subscription Restore capabilities mandatory. Additionally, Subscription Pause will become available as the default and the new Resubscribe feature will make restoring subscriptions easier. Let’s take a look at what these features are
Posted on July 2, 2020
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.
Posted on June 27, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
The policy change can have a significant effect on mobile acquisition campaigns, so app developers and mobile marketers should brace themselves for the tough changes ahead.
Posted on June 25, 2020
The App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still reach users on time.
Developers have previously cited concerns with the process in the past, as rejections could delay bug fixes and the appeals process can take time.
Posted on June 18, 2020
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
In advance of WWDC 2020, Apple has given App Store Connect a new look and style. The website is now usable on mobile devices, providing developers with greater accessibility and ease of use.