APP STORE OPTIMIZATION BLOG
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App Review Process Changes for Apple App Store
Posted on September 1st, 2020
The App Review process is the final hurdle app developers must overcome before getting their app launched or updated on the App Store. Once it goes through the review process, the app is either set to launch on the store or is rejected and developers must make changes.
Google Play Store Updates for App Distribution & Monetization
Posted on August 11th, 2020
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.
iOS 14 Requirements for Third-Party Browsers and Email App Developers
Posted on August 6th, 2020
With iOS 14 on the horizon and a new beta released, app developers are preparing their apps to run properly on the new OS. Developers behind email and browser apps may have a little extra work to do, as Apple has published special guidelines and settings that these sorts of apps must use to be set as default alternatives to Safari and Mail.
Google Announces Three New Pixel Phones
Posted on August 4th, 2020
Google has announced the release of three new Pixel phones to be released in the coming months: Pixel 4A, Pixel 5 and Pixel 4A 5G. The first of these new devices will be released by the end of August, with the other two set to ship this fall.
Apple Announces Delay for New iPhone: How This Could Impact ASO
Posted on August 1st, 2020
Each year, the tech world waits to see what Apple will bring to its new iPhone devices. Traditionally, new devices are announced in September, such as during 2019’s “By Innovation Only” event revealing the iPhone 11. However, the next release may be delayed.
App Store Antitrust Hearings Begin: What This Could Mean for App Developers
Posted on July 30th, 2020
The App Store and Play Store have faced accusations of anti-competitive behavior, and now their respective companies are defending themselves before the US House of Representatives. The CEOs of Apple, Google, Amazon and Facebook are testifying before the Antitrust Subcommittee, and the results of this case could impact the app stores.
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Apple’s “Find My” Restrictions & ASO
Posted on July 25th, 2020
Apple product users are familiar with tools like “Find My Phone” and “Find My Mac,” which can help locate lost or stolen Apple devices. The feature is expanding to allow third-party devices to be tracked, but not without some caveats. This may have an impact on the ASO and installs of object tracking apps, so developers should be aware and ready for what’s ahead.
Google Play Pass Expands to More Countries
Posted on July 18th, 2020
Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.
Google Play Makes Subscription Management Mandatory
Posted on July 9th, 2020
Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory.
Android 11 Adds New Security for Mobile Apps
Posted on July 2nd, 2020
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.
Apple IDFA Privacy Changes: What Marketers Need to Know
Posted on June 27th, 2020
Among the many changes Apple announced with iOS 14, the Apple IDFA Policy may have flown under the radar. However, its impact on mobile marketing is not to be underestimated.
App Store Review Lets Developers Challenge Guidelines
Posted on June 25th, 2020
The App Store Review process is undergoing new changes in the wake of WWDC 2020. These changes will add new options for developers whose apps or updates are rejected for guideline violations, including ways to ensure bug fixes and updates will still reach users on time.