APP STORE OPTIMIZATION BLOG
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App Store Connect Gets Redesign and Mobile Capabilities
Posted on June 18th, 2020
App Store Connect, Apple’s portal for developers to upload and manage their apps, has undergone a redesign. This adds a highly in-demand feature that will benefit mobile app developers.
Google Play Developer Console Beta Tests Updates
Posted on June 13th, 2020
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
Google Play Store Tests Gameplay Videos for Mobile Games
Posted on May 28th, 2020
Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out.
Google Play Search Adds New Filters
Posted on May 12th, 2020
Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.
Apple Search Ads Expands to Russia
Posted on April 30th, 2020
Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing.
Apple Search Ads Update Hints at Expansion
Posted on April 25th, 2020
Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.
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Google Play Policy Update for Subscriptions and Location Tracking
Posted on April 21st, 2020
The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store.
Google Play Store Adds New Teacher Approved Section
Posted on April 18th, 2020
The Google Play Store received an update adding a new section for educational apps. This new section, called “Teacher Approved,” features apps that meet Google’s “Designed for Families” program requirements and have been reviewed by a panel of teachers. For developers of educational apps, this presents new opportunities for App Store Optimization.
New iPhone SE Announced: What This Means for App Developers
Posted on April 16th, 2020
The new iPhone SE has been announced, bringing upgraded capabilities and processors to a familiar device design. When any new Apple device is announced, app developers should assess how their apps will run on it, how they can make the most of the new phone’s functionality and how it may impact their App Store Optimization.
Google Play App Developers Get Updates and Resources
Posted on April 9th, 2020
Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store.
Apple Extends Update Deadlines
Posted on April 2nd, 2020
App Store Optimization requires consistently updating an app for both app performance and keyword indexation. Oftentimes, it is necessary to update an app to comply with new store
App Store Adds 20 New Territories
Posted on March 26th, 2020
The App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new markets.