APP STORE OPTIMIZATION BLOG
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Google Play Developer Console Notes Extended Review Times
Posted on March 19th, 2020
App developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process can now take a week or longer.
Apple Updates App Store Guidelines and Resources
Posted on March 5th, 2020
The App Store Guidelines have been updated with new rules. These include rules regarding spam, push notifications, data collection, Sign in with Apple and more. App developers should be aware of these changes and what it could mean for their apps.
Apple Introduces Volume Purchase Program for Schools
Posted on February 28th, 2020
Apple’s Volume Purchase Program can help organizations purchase a large number of apps for their staff and employees. In order to extend these benefits to educational institutions, Apple has introduced the Apple School Manager. For app developers hoping to reach schools and universities, this could be a helpful tool for App Store Optimization.
App Store Guidelines Add ISBN Requirement for Games in China
Posted on February 27th, 2020
Apple’s App Store Guidelines have updated with a new requirement for mobile games available in China. Starting this July, any mobile game available in mainland China will be required to have an International Standard Book Number (ISBN) or be removed from the store. Developers with apps available in China should be aware of what they must do to keep their app available and how this can affect their App Store Optimization.
Apple App Store Adds New Categories
Posted on February 20th, 2020
The Apple App Store has adjusted several of its app categories for both the iOS and Mac stores. This shift could impact app rankings across the store as apps are shifted. Developers should be aware of these changes and how it might impact their App Store Optimization.
App Store Connect Fixes Inaccurate Analytics Data
Posted on February 13th, 2020
App Store Connect recently started displaying a notification that there has been an issue with reporting impression and conversion data. Over the past several months, many apps saw shifts in impressions and conversions around mid-September, particularly with the Browse and Search sources. In fact, some developers had reported conversion rates of over 100%- a metric that simply is not possible. Apple has started to address this issue and reports that developers should see their analytics returned to normal soon.
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Google Play Videos Gain Auto-Play in Search
Posted on January 30th, 2020
The Google Play Store has begun rolling out an update to how videos are shown in search results. Google Play Videos now automatically play in search results for certain brands, so app developers should consider how their videos are displayed and perform.
App Profits Grew in 2019
Posted on January 9th, 2020
As the app economy continues to grow, overall app profits consistently increase. Apple recently announced record App Store revenue from 2019’s holiday season, clearly indicating a growth in app profits for the company. Developers wanting to make the most of the growing app economy will need App Store Optimization to compete for the largest cuts of the profit.
Apple Updates App Web View Requirements
Posted on January 3rd, 2020
Many apps rely on embedding or accessing web content, from shopping apps to social networking. These apps will need to update the API they use, as Apple has announced that all apps on the App Store must move from the UIWebView API to WKWebView. Developers that neglect to update their apps on time may find their apps rejected from the App Store, which could negatively impact their App Store Optimization.
App Store Connect: Holiday Shutdown 2019
Posted on December 5th, 2019
Apple has announced the App Store Connect Holiday Schedule. During this time, App Store Connect will not accept any new apps or updates, so as to give Apple’s team time off to enjoy the holidays. Developers will want to keep this time frame in mind and plan their releases around it.
Google Fights Malicious Apps with App Defense Alliance
Posted on November 8th, 2019
Google has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to identify and remove apps with hidden adware, subscription scams and more, so developers should ensure that their apps are secure or risk removal.
Google Play Points and ASO
Posted on November 7th, 2019
Google recently announced that Google Play Points, a rewards system that offers points for every purchase a user makes, will be made available in the United States. The reward system, which has already seen success in Japan and Korea, is designed to encourage purchases on the Google Play Store. Developers offering rewards through Google Play Points can utilize it as part of their App Store Optimization to further drive downloads.