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Soft Launching Your App: What it is and Why You Should do it
Posted on January 12th, 2019
When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.
Why Small Businesses Need Mobile Apps
Posted on May 30th, 2018
A common phrase known around the world is “there’s an app for that.” If there’s an app for nearly every need, why aren’t more companies making mobile apps? Well, big-name businesses like Starbucks, Macy’s, and more have successfully shifted their business platforms to incorporate mobile. Thanks to their efforts, they’ve managed to capitalize on m-commerce, which alone is forecasted to reach $284 billion (roughly 45% of total US e-commerce) by 2020. Businesses big and small recognize that having a website alone is no longer enough. Apps are the future of communicating and engaging with customers, so businesses should start incorporating mobile apps into their business models sooner rather than later.
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