APP STORE OPTIMIZATION BLOG
Gummicube Blog
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How to Market an App on the App Store
Posted on April 25th, 2025
Learn how to market your app on the App Store with strategies for keyword optimization, creative assets, and Apple Ads to drive growth and visibility.
Apple Search Ads Rebrands as Apple Ads
Posted on April 18th, 2025
Apple Ads is the new name for Apple Search Ads. Learn what this rebrand could mean for your app's visibility and ASO.
Boost App Downloads with Apple Search Ads
Posted on February 12th, 2025
Maximize Apple Search Ads success with post-install ASO strategies that drive retention, engagement, and long-term growth.
Airbnb App Store Spotlight
Posted on November 7th, 2022
Airbnb is no stranger to the hospitality industry – often cited as a first mover in the anti-hotel hotel space. How can it improve its ASO?
App Store News - Gambling Ads Nixed, New NFT & Crypto App Regulation
Posted on October 28th, 2022
Welcome to this week’s ASO Weekly - The App Store halts gambling ads amidst outcry and the Apple takes a bite out of NFT app sales.
Mobile App Growth Insights - ASO News
Posted on October 26th, 2022
Welcome to Gummicube’s ASO Top Trends Vol 3 – a quick, one-stop-shop for the latest developments in ASO.
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Chess.com App Store Spotlight
Posted on October 17th, 2022
What is Chess.com? It's more than a website, now you can play this classic favorite right from your phone. How can it improve its ASO strategy?
How to Advertise Using Apple's Today Tab
Posted on October 12th, 2022
Advertising on the Today tab? Here's what you need to know about one of the newest placements just in time for the holiday season!
Seasonal App Marketing - Your Guide for 2022
Posted on October 6th, 2022
From Halloween, Thanksgiving, and even Black Friday – seasonal app marketing has the potential to transform your app performance.
Apple Adds New App Store Ad Placements - What You Need to Know
Posted on September 30th, 2022
New ad placements are coming to the App Store. What can you expect and what do you need to do to prepare?
Mobile User Acquisition 101
Posted on September 28th, 2022
In mobile user acquisition, increasing downloads is obviously the end goal, but what strategies best set you up for success?
Overcast App Store Spotlight
Posted on September 26th, 2022
Love a good podcast? Then the Overcast app is for you, but how can the developers of this hit app do better on the app stores?