APP STORE OPTIMIZATION BLOG
Gummicube Blog
Want more ASO Tips?
2018’s Mobile Trends Still Going Strong
Posted on July 21st, 2018
We’re more than halfway through 2018, and the mobile market continues to grow and change. However, some trends have remained consistent and strong throughout the year. Near the end of 2017, we looked at new and growing trends. Now we’re looking at how they’ve affected today’s app ecosystem and if they’ve lasted. What are they, and how have they changed since the start of the year? App Store Optimization To call ASO a trend does little service to the importance of optimizing apps. Good ASO requires keeping up with all user trends and changes in the App Stores. There have been many changes to both the Apple App Store and Google Play Store, and the best practices for ASO have changed accordingly. Apple Search Ads now include creative sets, Google Play is testing the feature graphic
Pokémon Go - Why the Hit App Needs ASO
Posted on August 12th, 2016
Pokémon Go - It seems like all anyone can talk about lately. And why not? It became the top grossing app in the US within 13 hours, raising Nintendo’s market value by $9 billion in five days. 21 million users play the game daily. Between four and five million more download it each day. And with well over $1 million daily setting the app above competitors like Candy Crush and Clash of Clans, it seems like The Pokémon Company and Niantic are on top of the world. It might come as a shock, then, that Pokémon Go is in desperate need of ASO. Beneath the sheen of the Pokémon brand, surprisingly little has been done to market Pokémon Go to mobile users. And while brand recognition and online chatter have contributed significantly to make the app number one on the charts, those factors can only take a game so far. As of now, when the social media masses move on to the next big craze, Pokémon Go won’t have a leg to stand on. Let’s start with the app’s most crippling weakness - its keyword rankings. As expected, Pokémon Go ranks for multiple Pokémon-related terms, such as “pokémon games free” and “pokémon RPG”. However, many of these rankings fall well below what you might expect. For instance, as of this writing the app is only rank 8 for “pokémon games free” and a whopping rank 600 for “pokémon RPG”, a shocking figure given that Pokémon Go is, for all intents and purposes, the biggest Pokémon role-playing game of all time. The rankings only get worse from there. A series of surprising oversights means that users who may connect with Pokémon Go will likely never find it through search. For example, the app does not rank at all for Nintendo, a brand closely associated with the Pokémon legacy. Similarly, the app doesn’t register for its world-famous mascot, Pikachu. Nor does it rank for other famous creatures like Mew, Mewtwo, Squirtle, Charmander or Bulbasaur. Even generic phrases are missing from Pokémon Go’s keyword rankings. Core words and phrases that are extremely relevant and could help the app grow by leaps and bounds are outright missing, such as:
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
GET STARTED