APP STORE OPTIMIZATION BLOG
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Ensure Your App Appears in the Right Searches
Posted on April 13th, 2019
When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.
App Store & Play Store Category Ranking: Does It Still Matter?
Posted on September 20th, 2018
The App Store environment is frequently shifting as users find new ways to search for apps and new functions are added. With the constant changes, one might wonder what rankings still matter – are category rankings important, or are they a relic of a bygone era of the App Stores? The differences in displays of the Apple App Store and Google Play Store, and how they have changed over time, are an important piece to consider in an App Store Optimization strategy.
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