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App Themes for Back to School
Posted on August 6th, 2024
Boost app visibility this back-to-school season with tips on themes & promotions. Learn from Google Search & iOS Store examples to optimize your app.
Educational Apps and Seasonal ASO: How to Gain Installs During the Summer Months
Posted on July 14th, 2018
Summer Loss of Knowledge and Downloads We’re well into summer, and children are enjoying having several months free from school. “Summer learning loss” begins as kids grow complacent over the summer and forget 25-30 percent of what they learned during the school year. Parents want to make sure that their kids don’t forget their studies, and developers of educational apps want to help. However, as Google Trends shows, searches for “Education” and similar terms tend to steadily decline during the summer before returning for the new school year.
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